Claris Names Valorie Cook Carpenter Vice President of Marketing; Marketing Executive Has Over 20 Years of Software and Consumer Experience.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--July 16, 1997--Claris Corporation, a leading worldwide developer of software for business and education, has named Valorie Cook Carpenter vice president of marketing. Carpenter has more than 20 years of experience leading software and packaged-goods marketing teams. She was vice president of marketing for Broderbund Software, 1992-94, and vice president of marketing and manufacturing at Ashlar, Inc., a developer of award-winning computer-aided design computer-aided design (CAD) or computer-aided design and drafting (CADD), form of automation that helps designers prepare drawings, specifications, parts lists, and other design-related elements using special graphics- and calculations-intensive software from 1988-91. She held marketing management positions at Software Publishing Corp. from 1982-88, including director of marketing services from 1987-88. At Broderbund, Carpenter introduced numerous best-selling titles including Myst, The Print Shop Deluxe CD Ensemble, Kid Pix Kid Pix is a bitmap drawing program aimed at children. Originally created by Craig Hickman, it was first released for the Macintosh in 1989 and subsequently published in 1991 by Brøderbund. Studio, Math Workshop and 3D Home Architect, and successfully relaunched the Carmen Sandiego Carmen Sandiego refers to a media franchise of edutainment computer games, television programs, books and other media featuring a thieving villainess of the same name. line. Complementing her software experience, she held various brand-management positions at Procter & Gamble, McKesson and R.J. Reynolds/Del Monte Frozen Foods during 1975-82. Since 1994, Carpenter has been principal of her own consulting practice, Market Savvy Consulting Group, where she has advised clients like 3M and Radius on corporate identity and positioning, packaging and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . She has also co-led Merrin Information Services' "Selling off the Shelf" seminar on in-store merchandising for the PC retail channel. "Valorie Cook Carpenter is a software marketing veteran with a proven track record of growing best-selling software products," said Dominique Goupil, Claris president. "Her creativity and experience make her a strong leader as Claris continues to grow in business and education software." Carpenter holds an M.B.A. degree from the Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. Graduate School of Business, and a B.S. degree in business with honors in marketing from Indiana University. Headquartered in Santa Clara, Claris Corporation is a leader in Windows and Macintosh software for business, education and home. Claris is among the world's largest vendors of applications software for all personal computers. Visit the Claris site on the World Wide Web at http://www.claris.com/ . CONTACT: Claris Corporation Steve Ruddock rud·dock n. Chiefly British An Old World robin (Erithacus rubecula) having olive-brown upper plumage and a conspicuous orange breast. , 408/987-7202 steve_ruddock@claris.com |
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