Clarion Communications Joins Lighthouse Global Network; Consumer-focused Public Relations Specialist Joins LGN Marketing Services.Business Editors CHICAGO and LONDON--(BUSINESS WIRE)--April 18, 2000 Lighthouse Global Network today announced it has acquired Clarion Communications (P.R.) Limited, one of the United Kingdom's premier specialists in consumer-focused public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Clarion Communications is a specialist in developing integrated communications that encompass consumer, trade and corporate public relations, branding, media training, and issues and crisis management. The firm, which is known for its work within the fast moving consumer goods “CPG” redirects here. For other uses, see CPG (disambiguation). Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. (FMCG FMCG Fast Moving Consumer Goods ) sector is set to expand into new areas which will include technology, healthcare and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Clarion is recognized by its clients for delivering the attention of a small, dedicated agency combined with the breadth of services offered by larger, international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . The firm's clients include multiple divisions of The Coca-Cola Company and Coca-Cola Enterprises Coca-Cola Enterprises NYSE: CCE is the largest bottler by volume in the Coca-Cola System. It is the anchor bottler for North America and parts of Europe. The company is the bottler of Coca-Cola and its other soft drink products, and in some areas a few other soft drink , as well as Benckiser, Heinz, Quaker International Limited, Scottish & Newcastle, Smint, SmithKline Beecham, Spar, and Warburtons, among others. Clarion is based in London and has thirty employees. "Clarion brings a new capability in consumer-focused public relations to Communicator Marketing Worldwide, our Marketing Services Group," noted Julian Hanson-Smith, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Lighthouse Global Network. "In addition, we expect to leverage Clarion's communications expertise with Financial Dynamics, the European platform for our Business Communications Group, and Fitch Worldwide." The Lighthouse Global Network (LGN LGN - Linear Graph Notation ) is an international network of consultative businesses that are focused on developing innovative design, communications, and marketing solutions aimed at helping corporate clients grow their businesses. With the addition of Clarion, Lighthouse has grown to 17 consultancies with approximately 1200 employees in the US, Europe, and Asia. LGN is focused on building international capabilities in three primary areas: LGN Design & Development, LGN Business Communications, and LGN Marketing Services. "Lighthouse Global Network offers us the opportunity both to grow our business with new clients and to broaden the scope of work we are doing with our current clients," commented Shirley Soskin, founder and chairman of Clarion. "Lighthouse not only brings us the resources to reach new clients in industries we've targeted for growth, but also affords us access to services from the various Lighthouse companies that will benefit our own clients' growth initiatives." About Clarion Communications Founded in 1986 Clarion Communication is a public relations consultancy with a track record working for some of Britain's best known consumer brands. Clarion's clients include multiple divisions of The Coca-Cola Company and Coca-Cola Enterprises, as well as Benckiser, Heinz, Quaker International Limited, Scottish & Newcastle, Smint, SmithKline Beecham, Spar, and Warburtons, among others. Additional information is available at www. clarioncomms.co.uk. About Lighthouse Global Network (LGN) Lighthouse Global Network has built an integrated international network of consultative businesses focused on delivering innovative design, communications, and marketing solutions aimed at helping corporate clients grow their businesses. The LGN companies are specialists in marketing and business consulting, design and brand development, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , promotion, interactive services, direct and database marketing, and sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. and event management, among other areas. Additional information is available at www.lgn.com. |
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