Clarins Teams with Speedera to Extend Global Reach of Its Brand Through the Internet.Business Editors/High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. & PARIS--(BUSINESS WIRE)--Oct. 1, 2003 Famed International Maker of Personal Beauty Products Brings a Better User Web Site Experience to Customers Outside of France With Speedera's On-demand Delivery Services Speedera Networks Inc., the emerging leader in global content delivery services See CDN. , and Clarins, an upscale vendor of skin care products, makeup and perfume, today announced that Clarins has chosen Speedera's distributed delivery solution, SpeedSuite, to improve its Web site performance and availability for its worldwide online customers. In addition, SpeedSuite enables Clarins to save money while extending its global reach outside of France into Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , while dramatically reducing the expense of building out Web site infrastructure. "Our Web site is an important global marketing tool so it is crucial that its performance reflects the upscale, quality image of the Clarins brand," said Olivier Courtin, General Manager at Clarins. "Outsourcing to Speedera ensures that our Web site experience reflects the quality we need to preserve for our brand image, the scalability we require to grow our business, and the ability to reduce Web infrastructure and operating costs operating costs npl → gastos mpl operacionales . Entrusting our Web site needs to Speedera enables us to focus on our core business." Clarins selected Speedera SpeedSuite to extend its global reach beyond France to a growing international audience of people interested in the highest quality personal beauty products. With SpeedSuite, Clarins takes advantage of a global content delivery network, on demand, without having to invest heavily in a build-out for its new Web sites in Asia and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , avoiding the costs of server hardware, software procurement, maintenance and ongoing administration. Speedera's comprehensive and easy-to-use reporting, site monitoring See Web analytics. and content management capabilities, part of the SpeedEye management portal, provide Clarins with better control of its Web site content to keep content fresh and performance top-notch. "Global retailers and vendors of branded consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and are challenged with building a Web site that performs fast and reliably, no matter where the customer is located and no matter how heavy the holiday shopping traffic," said Ajit Gupta, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Speedera Networks. "Speedera's service benefits renowned brands such as Clarins by providing them a global footprint on demand in a fraction of the time and cost it would have taken them to build the infrastructure on their own, and by delivering a superior web experience that reinforces the quality image of the brand." Speedera's SpeedSuite offering includes whole site delivery, live and on demand streaming media, global load balancing, security and advanced site monitoring -- making it a perfect solution for complex Web sites with rich and dynamic content, such as Clarins'. About Speedera Networks Speedera Networks, Inc. is the emerging leader in content delivery services. The company provides global, on-demand services that cost-effectively solve the performance, scalability, availability and security problems of delivering web sites. Speedera's edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks. Speedera's SpeedSuite services include a comprehensive set of next generation streaming, content delivery, failover, global load balancing, security and management services, all based on a common global traffic management infrastructure and patented technology. Customers include leading organizations such as American Eagle Outfitters, DoubleClick, Fox Broadcasting, Macromedia, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , Network Associates, Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label , and Univision. The company's investors include Banc of America Securities LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Continuum Group Ltd, Deutsche Bank AG, Hewlett-Packard Company, Oracle Corp., Industry Ventures and Trinity Ventures, among others. Speedera Networks is located at 4800 Great America Parkway, Santa Clara, CA, USA 95054-1227. For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com. |
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