Clarify and business consulting firm Axiom forge partnership; Relationship enables organizations to more easily deploy enterprise-wide customer service management solutions.

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 6, 1995--Clarify Inc., supplier of the most comprehensive Customer Service Management (CSM) system on the market today, announced that it has formally entered into a cooperative marketing and consulting relationship with Axiom, a leading business re-engineering firm headquartered in San Francisco.

Under the terms of the agreement, Clarify and Axiom will work together to help large organizations hone a competitive edge by effectively implementing enterprise-wide, client/server-based customer service solutions.

The agreement with Axiom reflects Clarify's strategy to forge strategic partnerships with industry leaders -- including hardware and software vendors as well as consultants and system integrators -- to facilitate integration of the Clarify product with other "best of breed" client/server applications and legacy systems.

"Since Clarify's founding, we have been well aware of the challenges our customers face as they migrate to client/server computing. Many of them take this opportunity to re-think their support and quality business processes," said Donna Novitsky, vice president of marketing for Clarify.

"Clarify offers several options for system implementation: tools and training to do it themselves, Clarify's implementation consulting services, and top-tier partners such as Axiom who provide additional business process re-engineering expertise. It's the customer's choice", commented Chris Liotta, Clarify's vice president of customer service and support. "Axiom has a proven methodology and experience that ensures that the Clarify system fits in seamlessly with all of a customer's corporate information systems and processes, and that it realizes its full potential as a revenue enhancer," added Liotta.

According to Jim Caruso, executive vice president for Axiom's customer service line of business, effective customer service is rapidly becoming a key differentiator for companies competing in today's global markets. It is also a critical component of business re-engineering efforts for major organizations.

"For just about any large company seeking to improve its bottom line, putting in place a technologically advanced customer service management operation is essential," Caruso said. "The Clarify system is ideal to serve as the hub of such an operation, both because of its open architecture and because of its unparalleled breadth and depth of functionality. We've already partnered with Clarify in establishing extremely successful support organizations for technology leaders such as Silicon Graphics, Sybase and 3Com, and we're looking forward to replicating that success with many more clients under the new agreement."

Four-pronged program

The Clarify/Axiom program includes the following components:

--Clarify product training for all of Axiom's consultants, which currently number more than 110 professionals in Axiom offices throughout the United States.

--Training course development on a broad range of topics, both technical and non-technical, jointly provided by Axiom and Clarify.

--Cooperative pre- and post-sales efforts between Clarify and Axiom to market total solutions to potential customers. These solutions encompass Clarify software as well as business process consulting and customization services.

--Integration of the Clarify system with Axiom's Business Renewal, an integrated approach to business re-engineering that addresses business processes, technology, organizational structure, and people. Axiom has documented its successful implementations of Clarify software, which form part of the re-engineering knowledgebase it uses internally as well as offers to clients.

About Clarify Inc. and Axiom

Clarify develops, markets, implements and supports the most comprehensive Customer Service Management (CSM) system on the market today. Members of the Fortune 500 as well as innovative, fast-growing new companies look to Clarify to help them manage external customer support as well as internal help-desk operations. Founded in 1990, Clarify is the best-funded private company in the $520 million customer service automation market.

Investors include Institutional Venture Partners, Menlo Ventures, Matrix Partners, New Enterprise Associates and Sigma Partners. The rapidly growing company has over one hundred employees and is headquartered in San Jose. Its products are sold through seven direct sales and service offices in the U.S. and Europe.

Since its founding in 1988, San Francisco-based Axiom has earned a reputation for helping clients dramatically increase performance by re-engineering business operations like Customer Service Management. Axiom's Customer Service line of business is a leader in call center management and customer service solutions.

Axiom designs, manages and implements customer service and call center solutions utilizing its innovative Business Renewal approach, unique client-partnership approach and leading-edge technologies such as Clarify. Axiom is recognized as one of America's fastest-growing private companies and was recently named in the Inc. 500. Axiom's regional presence blankets the U.S. with offices in New York, Atlanta, Dallas, Chicago, Los Angeles and San Francisco.

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Note to Editors: Clarify and ClearSupport are registered trademarks of Clarify Inc. Business Renewal is a trademark of Axiom. All other brands and products are trademarks or registered trademarks of their respective holders and should be treated as such.

CONTACT: Clarify Inc.

Donna Novitsky, 408/428-2017

Windham/Lang Group

Kathryn Lang, 415/563-4545