Clarify and Broadbase Announce Strategic Partnership to Assist Companies in Analyzing Customer Trends.NEW YORK--(BUSINESS WIRE)--July 28, 1998-- Companies Integrate Leading Front Office Application Suite With Powerful Business Analysis Solutions Broadbase Information Systems, Inc., the leading provider of turnkey data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. platforms optimized for analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. , and Clarify Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CLFY), a leading provider of integrated front office solutions, today announced a strategic relationship and availability of Broadbase's new CRMperform(TM), Clarify Edition. CRMperform, Clarify Edition is a powerful new packaged analytic application built on Broadbase's turnkey data mart platform. Unveiled today in a separate announcement at the DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. conference, CRMperform is designed specifically to analyze customer-centric data, measure performance, and optimize the process of acquiring and retaining customers. CRMperform, Clarify Edition allows business managers to identify trends, accurately predict results, and avoid surprises. Clarify and Broadbase have integrated Broadbase's CRMperform application with Clarify FrontOffice 98, a software suite for automating sales, marketing, customer service, contract management, and field service operations. Clarify FrontOffice 98 incorporates a comprehensive database for all customer information and interactions. Combined with CRMperform, business managers have a turnkey analysis solution for leveraging the wealth of Clarify information. CRMperform, Clarify Edition provides a closed-loop solution for Enterprise Performance Management (EPM EPM equine protozoal myeloencephalitis. ), a new way to continuously improve business performance throughout an organization. "Clarify and Broadbase share the same vision in providing personalized solutions that help companies attract, acquire and retain profitable customer relationships," said Tony Zingale, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Clarify. "As companies capture customer interactions in the Clarify database, they can apply in-depth analysis for new business insights that increase their competitive advantage and customer loyalty. With the Broadbase integration, companies can now unleash the wealth of information within Clarify to make more informed and strategic business decisions." CRMperform, Clarify Edition This new integrated solution delivers "out of the box" analysis, allowing businesses to measure and analyze key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. to improve productivity, streamline processes, and maximize profitability. Examples include: Sales Productivity -0-
-- Pipeline Analysis to uncover and remove bottlenecks in the sales
process
-- Forecast Accuracy to compare forecasted revenue to actual revenue
to accurately predict revenue attainment
-- Affinity Analysis to discover cross-/up-selling patterns between
products and uncover hidden sales opportunities
Marketing Effectiveness
-- Promotional Forecasting to predict the cost and revenue impact of
marketing campaigns based on past experience
-- Lead Profiling to score inbound leads based on profiles to
identify high-profit customers that are easy to close
-- Product Mix Trending to identify products that are on the rise or
in decline to optimize product management and marketing decisions
Customer Support Efficiency
-- Call Avoidance to establish support case trends in order to
proactively communicate solutions, while avoiding service calls
in the future
-- Hot Site Notification to ensure critical customers receive prompt
attention through triggers and alerts
-- Support Cost Analysis to establish profiles of high-profit
customers based on the level of support required and use this
information for effective sales strategies
-0- "Clarify's leadership in front office solutions makes them an ideal partner in our initiative to deliver a new class of enterprise performance management solutions," said Mark Kremer, CEO and president of Broadbase. "The integration of CRMperform with Clarify FrontOffice 98 adds an important new dimension to the customer relationship management equation. Now, companies will be able to better understand the factors that affect business performance, and optimize operations to create long-term, profitable customer relationships." About Broadbase Broadbase Information Systems is the leading vendor of Enterprise Performance Management (EPM) solutions, a class of analytic applications that optimize business performance in the enterprise. Industry veterans from Oracle, Lotus, and Sybase founded Broadbase to deliver packaged software See software package. solutions that help companies continuously improve their business performance. Broadbase has rapidly realized this vision with its next generation software products: Broadbase 1.3, a turnkey data mart platform optimized for analytic applications and Enterprise Performance Management, and CRMperform, an analytic application optimizing customer relationship management. Today, Broadbase software is used by such industry-leading companies as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Chevron, Hewlett Packard, United Airlines, Baxter Healthcare, and BankBoston. The company's investors include Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon , Mohr Davidow Ventures, Accel Partners, and Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking . For more information visit Broadbase at www.broadbase.com. About Clarify Inc. Clarify is a global leader in integrated front office solutions that unite companies and their partners around customers. The company's integrated front office suite provides organizations with an infrastructure that uniquely leverages every interaction with customers and partners, increasing customer loyalty and maximizing sales at significantly reduced costs. Clarify is the choice of industry leading corporations including Amoco Corp., AT&T Unisource, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Digital Equipment Corp., Ericsson, GE Medical Systems, Georgia-Pacific, Hewlett-Packard Co., MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Microsoft Corp., Procter & Gamble, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Toyota and U S West. Founded in 1990, Clarify is headquartered in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. Its products are sold through sales and service offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. Clarify can be reached at 1-888-CLARIFY; or via e-mail at info@clarify.com; or via the World Wide Web at http://www.clarify.com. Broadbase is a trademark of Broadbase Information Systems, Inc. All other product and company names may be trademarks of their respective companies.
CONTACT: Broadbase
Cynthia Seymour, 650/614-8317
cynthia@broadbase.com
or
Clarify Inc.
Allyson Husted, 408/573-3071
ahusted@clarify.com
or
A&R Partners
John Derryberry, 650/363-0982 ext. 215
jderryberry@arpartners.com
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