Clarify & SLP InfoWare Announce Partnership to Deliver Data Mining & Churn Analysis Capabilities to Customer Service Applications.

SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 14, 1997--

Alliance Allows Customer Service Representatives to Quickly and

Easily Identify Potential 'Churn' Customers, Analyze Customer

Value and Service History

Clarify Inc. (Nasdaq:CLFY), the leading provider of front office solutions, and SLP InfoWare, Inc., the leader in data mining-enabled customer retention and churn management applications, today announced an alliance that brings the power and flexibility of SLP's churn identification software, Churn/Customer Profiling System (CPS)(TM), to Clarify's front office suite of customer care applications for the telecommunications, financial services and insurance industries.

Using Churn/CPS, Clarify customers can create and distribute "proactive churn prevention programs" throughout the enterprise. Churn occurs when a customer switches providers for any reason, such as lower rates or better customer service.

"Customer churn costs mature wireless providers in the U.S. and Europe more than $4 billion annually," said Greg Spurrier, vice president of U.S. operations for SLP. "Our telecommunications, banking and insurance customers worldwide are going to realize significant value from this partnership because they can empower their customer service representatives to identify potential churn customers, measure the customer's lifetime value, and react to the situation based on the knowledge operationalized by Churn/CPS."

"Partnering with SLP InfoWare is a huge win for our telecom, financial services and insurance customers," said Donna Novitsky, vice president of marketing at Clarify Inc. "By partnering with SLP, Clarify enables companies to immediately understand how any specific customer impacts their bottom line -- increasing customer retention and loyalty."

The Knowledge Objects by SLP(TM) (KNOBs) feature in Churn/CPS allows customer service representatives in call centers to easily access and then execute individual customer service strategies. For example, while on the phone with a customer, the service representative can pull up that customer's service history in Clarify's ClearSupport CommCenter, and SLP's software will calculate that customer's likelihood of switching providers. At the same time, SLP's software analyzes that customer's lifetime value index (how valuable they are as a customer). Based on these indices, the customer service representative can implement various responses -- both reactive and proactive.

"SLP is providing users with the ability to deliver data across the organization in a form that can be acted upon. Unlike many data mining products, KNOBs provides users with the ability to apply data to specific company operations. This is what the market has been waiting for," said Kevin Korpak, director of business development at SLP.

In conjunction with regional consulting partners, Clarify and SLP are offering customers a "Quick Start" program designed to quickly demonstrate Churn/CPS' potential return on investment. Consultants will install the technology and conduct an analysis on a small part of the company's data -- providing a microcosm of what company-wide implementation would be like. The Quick Start program, typically 4-6 weeks in duration, is a very focused initiative designed to identify the value the applications can provide in terms of real dollars. Churn/CPS pricing is based on the organization's number of customer/subscribers (e.g. bank customers, telephone customers).

Clarify Inc. is the leading provider of front office solutions that bring companies closer to their customers. The company's proven approach to sales and support solutions have made it the trusted partner of Global 1000 corporations, such as Amoco Corp., Cisco Systems, GE Medical Systems, Georgia-Pacific, Hewlett-Packard Co., MCI, Microsoft Corp., Motorola, Sprint PCS, Toyota and Transamerica Corp. Clarify focuses on delivering total solutions through strategic alliances with world-class companies including Aspect Telecommunications, Cambridge Technology Partners, CrossRoads Software, Ericsson, Ernst & Young LLP, KPMG and Nortel. Founded in 1990, Clarify is headquartered in San Jose, Calif. Its products are sold through sales and services offices throughout the world. Clarify can be reached at 408/573-3000; via e-mail at [e-mail]; or via the World Wide Web at http://www.clarify.com .

SLP InfoWare, Inc. provides telecommunications, banking and insurance companies with innovative, data mining-enabled customer retention and churn management solutions. With more than 6,000 users, SLP partners and customers include Southwestern Bell Communications, Hewlett-Packard, France Telecom, Bouygues Telecom and Cambridge Technology Partners. SLP has earned high marks with industry analysts because of its ability to apply data mining techniques to applications that provide real world, quantifiable Return On Investment for customers. Founded in 1989 in Paris, France, SLP has offices in Madrid and Chicago, which is the headquarters for SLP's worldwide telecommunications operations. SLP can be reached at 312/407-6580 or at www.slp-infoware.com .

CONTACT: Clarify Inc.

Allyson Husted, 408/573-3071

E-mail: [e-mail]

or

SLP Public Relations 

Melinda Hart, 512/502-8223

E-mail: [e-mail]