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Clariant rebrands pigments/additives.


Clariant Clariant (SWX: [1]) is a Swiss speciality chemical company which was formed in 1995 as a spin off from Sandoz. The company expanded by the incorporation of the speciality chemicals business of Hoechst (Germany) in 1997 and the acquisition of BTP plc (UK) in 2000. , Muttenz Coordinates:

Muttenz is a municipality with a population of approximately 17,000 in the canton of Basel-Country in Switzerland. It is located in the district of Arlesheim.
, Switzerland, has announced that its Pigments and Additives Division will be rebranding a number of products per its agreement with Sandoz, a company that Clariant spun-off from in 1995. The agreement requires Clariant to change the brand names of its products that start with the syllable syllable

Segment of speech usually consisting of a vowel with or without accompanying consonant sounds (e.g., a, I, out, too, cap, snap, check). A syllabic consonant, like the final n sound in button and widen, also constitutes a syllable.
 "Sand."

The official launch of the new product names will be January 1, 2007. The process is scheduled to be completed by January 1, 2008. The rebranding applies to the following products: Sanduvor[R] becomes Hostavin[R]; Sandostab[R] becomes Hostanox[R]; Sandoplast[R] becomes Solvaperm[R]; Sandospers(e)[R] (for the printing industry) becomes Flexonyl[R]; Sandospers(e)[R] (for the coating industry) becomes Hostatint[R]; and Sandocolor[R] becomes Anodal an·ode  
n.
1. A positively charged electrode, as of an electrolytic cell, storage battery, or electron tube.

2. The negatively charged terminal of a primary cell or of a storage battery that is supplying current.
 Color[R].
COPYRIGHT 2006 Federation of Societies for Coatings Technology
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business & Industry
Publication:JCT CoatingsTech
Date:Oct 1, 2006
Words:122
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