ClariNet & Interest!ALERT Announce Push Technology for Personalized News; Interest!ALERT Makes Its Service Available Immediately to ClariNet's 200 ISPs and 1.5 Million Users.

LOS ANGELES--(BUSINESS WIRE)--March 10, 1997--ClariNet Communications Corp. and Interest!ALERT Inc. announce the availability of the Interest!ALERT personalized news service using ClariNet News feeds.

The Interest!ALERT service provides two types of push technology to ClariNet's ISP and users - personalized news and information agents that deliver to users just the information they want, and a one-to-one service that lets companies easily build channels for personalized communication with their Web Site visitors.

Interest!Alert is available immediately using ClariNet's newsfeeds consisting of more than 2,000 news stories around the clock from such sources as UPI, Reuters, SportsTicker, Business Wire and others. Now, with Interest!ALERT, users can type plain english descriptions of their interests and receive personalized, filtered news on any topic, relevance-ranked according to what they want.

"This Interest!ALERT personalized service is an example of how ClariNet newsfeeds continue to provide the best and the fastest news to users," explain Roy Folk, President and COO of ClariNet Communications Corp. "In addition to its ability to filter the news in realtime, we are looking at Interest!ALERT because it provides forward-looking technology that could render many strategic solutions."

"Users should welcome this addition of intelligent push technology," explains Carl Frappaolo, Executive Vice President of Delphi Consulting Group. "In this era of Internet and Intranets where access to information is no longer a problem of not enough, but too much, it is imperative that our information systems provide retrieval tools whose powers are commensurate with the rate an flexibility of publishing technology."

Intuitive Push Technology Service - Hooks to Any Existing Web Site

Interest!ALERT is a service - no installation required - that links to an existing Web Site or ISP site so that organizations can deliver updated information to users automatically and track the demographics of their visitor while abiding by the Internet laws and regulations on disclosure.

While offering predefined filters like PointCast, Interest!ALERT also let users easily define their exact information interests. That means users can specify filters, using Boolean or free-form english, that watch national and regional newsfeeds and deliver the most relevant information to their email in-baskets, offline viewers or home pages in realtime.

High Web Site Traffic, Low Network Traffic

Interest!ALERT drives traffic back to Web Sites by sending relevant email to Web Site visitors. These emails, containing summaries of the original documents, come complete with live hotlinks so that users return to company We Sites to read the full versions of these documents. While Interest!ALERT increases targeted Web Site traffic, it ensures that network traffic stays minimal by delivering document summaries that Interest!ALERT generates automatically.

Pricing and Availability

Interest!ALERT is a free service, available for user registration at http://www.interestalert.com . Expanded news coverage and services are available to users for $15 to $30 per year.

About ClariNet Communications

ClariNet Communications offers the premier globally branded electronic newspaper on the Internet, the ClariNews. ClariNet Communications is one of the most visible and recognizable names associated with electronic publishing, with the largest paid subscription base on the Internet of more than 1.5 million users. ClariNet Communications can be found on the Web at www.clari.net .

About Interest!ALERT Inc.

Interest!ALERT Inc., headquartered in Sacramento, Calif., USA, has developed partnerships with leading online content providers, World Wide Web search & retrieval vendors, technology industry analysts and others to fulfill the vision of personalizing the Internet for every user, advertiser and vendor in the online marketplace.

Interest!ALERT partners include ClariNet Communications, Infoseek, WITI, Uniplex Software, Island Software and Delphi Consulting Group, as well as System Integrators Inc., whose customers include 375 newspapers, magazines and wire services throughout North America, Europe, the Middle East and Asia/Pacific.

Interest!ALERT has been endorsed as the key realtime technology for personalizing the Internet. Visit Interest!ALERT on th Web at www.interestalert.com . -0-

Note To Editors: "Interest!ALERT" and "Personalize the Internet" are trademarks of Interest!ALERT Inc. "System Integrators" is a registered trademark of System Integrators Inc. ClariNet and ClariNews are trademarks of ClariNet Communications Corporation. All other names and products are Trademarks or Registered Trademarks of their respective owners.

Screen Shot and Electronic Media Kit available at www.businesswire.com under "Interest!ALERT" .

CONTACT: Interest!ALERT

Andrea Kauppila, 916/985-4445 (MARKETING)

[e-mail]

David Saykally, 916/985-4445 (CEO)

[e-mail]

or

ClariNet Communications Corp.

Ed Vasquez, 408/296-0366

[e-mail]