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CitySearch7 Goes Live On the Internet, Creating the One-Stop Resource for Local Community and Event Information in San Francisco; Mayor Willie Brown and CitySearch Partners "Unlock the Door" to the City's Most Comprehensive Local Online Service.


SAN FRANCISCO--(BUSINESS WIRE)--Oct. 30, 1996--CitySearch, the market innovator in producing local online information services See Information Systems.  for the World Wide Web, today officially launched CitySearch7, in partnership with Channel 7/ABC.

CitySearch7 is the first CitySearch web site to utilize CitySearch 2.0, the redesigned interface that allows users to more easily and intuitively search for and get the information that is most important to them about San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden .

Located at www.citysearch7.com, CitySearch7 is San Francisco's most comprehensive resource for local business information, news, entertainment, and community events. San Francisco Mayor Willie Brown The name Willie Brown may refer to:
  • Willie Brown (politician) (born 1934), Mayor of San Francisco (1996–2004), Speaker of the California State Assembly (1980–1995)
  • Willie Brown (football player) (born 1940), American football Hall-of-Fame cornerback
, Reverend Cecil Williams A. Cecil Williams (born 1929, San Angelo, Texas) is an American minister of the United Methodist Church. He was one of the first five African American graduates of the Perkins School of Theology at Southern Methodist University in 1955. , and Charlotte Maillaird Swig are scheduled to join officials from CitySearch and Channel 7/ABC to bring the new service online during a launch ceremony at noon today at Yerba Buena Gardens Yerba Buena Gardens is the name for two blocks of public parks located between Third and Fourth, Mission and Folsom Streets in downtown San Francisco, California. The first block bordered by Mission and Howard Streets was opened in 1993.  in San Francisco.

Through CitySearch7, people can find information ranging from the newest restaurants and the hottest nightclubs to volunteer opportunities and local merchant information in San Francisco. Channel 7/ABC is the major media partner for CitySearch7, and will collaborate with CitySearch to provide updated local news, weather, and sports.

"CitySearch7 makes it easier to find out what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music.  in San Francisco 24 hours a day. It marks the beginning of how Bay Area residents will use the Internet to take advantage of everything the city has to offer," said Scott Garell, general manager of CitySearch7. "Unlike any other local online service, CitySearch7 lets Bay Area residents search for exactly what they want to do, creating a new set of choices for how they spend their leisure time and find out about what's going on in their own neighborhood."

The CitySearch7 Experience

CitySearch7 users can search for information on events as well as organizations; can explore original editorial content; and can personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 the information they receive to highlight what is most important to them about San Francisco.

When users reach CitySearch7, they can choose among five main areas: Eat & Sleep, Arts & Entertainment, Community, Shops & Services and News. Each content area is color-coded for easy use, and hundreds of subcategories are accessible with the click of a mouse. Quicker access to valuable information allows people to reduce Internet access See how to access the Internet.  costs.

"Private" is another feature that allows CitySearch7 users to identify special interests such as favorite performers, restaurants, volunteer information, retail stores and preferred mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new . The result is a continuously updated page of personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 information that allows users to find out exactly what is happening in San Francisco that is of specific interest to them.

CitySearch7 users can find original editorial content on topics such as prominent citizens, San Francisco trivia and getaways in the "CityScene" section. CitySearch7 editors also write original reviews and "Hot Picks", including tips on the best restaurants, hotels, etc.

CitySearch7 will also increase community interaction through its new e-mail and online discussion forums. CitySearch7's e-mail functionality gives San Francisco merchants and organizations a new way to reach their consumers via the Internet, adding even more value to the cost-effective visibility they already achieve through their CitySearch infosites. CitySearch7 forums give users and editors a platform to exchange different points of view on topics of local interest. There also will be scheduled chats with prominent local citizens as guest speakers, as well as an ongoing chat where users can communicate with each other in real time.

People can use CitySearch7's more in-depth search capabilities, making it possible to find specific information based on keyword, location and time. Users can also search from a topic specific menu, which makes it possible to narrow down the information given based on exact specifications. For example, at the restaurant screen under Eat & Sleep, if you click on "More Search Options," you are taken to a set of search options specific to restaurants, such as "Type of Cuisine," "Price Range", "Area" and "When."

"CitySearch7 goes far beyond providing a listing of hypertext hypertext, technique for organizing computer databases or documents to facilitate the nonsequential retrieval of information. Related pieces of information are connected by preestablished or user-created links that allow a user to follow associative trails across the  links to websites with local information," Garell said. "We've built CitySearch7 from the ground up, generating original content in a consistent look that makes it easier for people to find what they need, when they need it."

For San Francisco merchants, CitySearch7 is a new and affordable way to market their business and reach new customers through the Internet. CitySearch7 creates merchant infosites, putting local businesses on the Internet for a fraction of the cost it would cost them to develop their own. For many San Francisco non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , CitySearch7 is hosting infosites at no charge.

CitySearch7 Plans Special Election Coverage

Channel 7/ABC will provide CitySearch7 users with updates on news, sports and weather throughout the day. In addition, Channel 7/ABC will provide extensive election day coverage for San Francisco.

"CitySearch7 will demonstrate its power as a local information resource on election day as we provide detailed information online about the local candidates, issues and outcomes," said Jim Topping, vice president and general manager of Channel 7/ABC.

Garell added that CitySearch7 will profile all national and local San Francisco candidates, summarize sum·ma·rize  
intr. & tr.v. sum·ma·rized, sum·ma·riz·ing, sum·ma·riz·es
To make a summary or make a summary of.



sum
 positions on the municipal and state propositions, create an election card that can be used as a reminder when going to the polls, and feature a special story on the importance of the election to San Franciscans.

About Channel 7

Channel 7/ABC in San Francisco is owned by Capital Cities/ABC Inc., a wholly-owned subsidiary of the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company. The merger of Capital Cities/ABC Inc. and the Walt Disney Company in early 1996, a $19 billion transaction, created the world's largest entertainment and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  at that time. The company has a unique ability to create, package and deliver entertainment, news and sports programming.

About CitySearch

CitySearch offers a comprehensive resource for local communities delivering visual, searchable information via the Internet. The company is rolling out CitySearch in communities across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and around the world. CitySearch began with trials in Pasadena, Calif., and expanded into the Raleigh-Durham area in July, with plans to launch services in Salt Lake City and Austin, Texas by the end of 1996. CitySearch also acquired New York-based Metrobeat in July, laying the foundation for expansion into the New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 metro area This article is about the music production team. For the article about population centers, see metropolitan area.

Metro Area are a Brooklyn-based dance music production team composed of Morgan Geist and Darshan Jesrani.
. CitySearch expects to be in 30 cities by the end of 1997. For more information, visit the CitySearch7 website at www.citysearch7.com.

CONTACT: Alexander Communications

Alison Schwartz, 415/923-1660

aschwart@alexander-com

or

CitySearch

Kira Klaus, 415/437-3110

kklaus@citysearch.com

or

Channel 7/ABC

Karen Prudent, 415/954-7974

kprudent@well.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 1996
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