City of Sterling, Colorado Names Chex Mix Its Official Snack Food.Business Editors & Lifestyle Writers STERLING, Colo.--(BUSINESS WIRE)--Feb. 23, 2001 Whole town chips in for parade and festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. The town of Sterling, Colorado Sterling is a city in Logan County, Colorado, United States. According to 2006 Census Bureau estimates, the population of the city is 12,589.[1] It is the county seat of Logan CountyGR6. celebrated its favorite snack food today with a Main Street parade The Street Parade is the most attended technoparade in Europe. It takes place in Zurich, Switzerland. Comparable to Berlin's Love Parade, the Street Parade is as of 2004 one of the largest techno parties in the world and the largest annual event in Zurich. , the naming of a "Mr. and Ms. Chex Mix This Chex Mix may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. " and even the presentation of a college scholarship. Saying they had to see it to believe it, several General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . representatives flew in from Minneapolis to attend the festivities and hear the mayor proclaim Chex Mix as the city's official snack. The day's events developed after local radio DJ Jason Murphy asked listeners of his KPMX morning show to name their favorite snack food. The resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. answer was Chex Mix. "I was shocked by how many people called in to say Chex Mix ruled," says Murphy. "People here were so enthusiastic about it, I thought it would be fun to make a big deal out of it and build a little excitement in Sterling." Murphy contacted Mayor Doug Smith, who offered to participate in all activities including the four-block parade, which featured the high school band and cheerleaders Notable cheerleaders
Amused and flattered by the town's efforts, General Mills sent more than 700 bags of Chex Mix to Sterling, most of which will be donated to the local food shelf at Cooperating Ministries of Logan County. In addition, General Mills agreed to provide a $1,000 college scholarship to a Sterling High School student selected by the local scholarship committee. The recipient - senior Stephan Krier - will attend the Colorado School of Mines Colorado School of Mines, at Golden; state supported, coeducational; chartered 1874. It was one of the first mineral engineering schools in the United States. next fall. "It's awesome to see a city rally around Chex Mix like this," says Kirsten Knudsen, assistant marketing manager for Chex Mix. "We're very honored, and still can't quite believe all the effort that the people of Sterling have put into this day." Known as the Queen City of the Plains, Sterling (pop. 11,557) is located in the northeastern corner of Colorado on Interstate 76. Having the largest population of any Colorado community east of Pueblo, Sterling is the regional shopping hub for Northeast Colorado and Southwest Nebraska. For more information, go to www.sterlingcolo.com. Chex Mix is a registered trademark of General Mills, Inc. |
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