City of Los Angeles Marathon announces major new sponsor; Packard Bell ''Official Computer'' of the 1995 L.A. marathon.LOS ANGELES--(BUSINESS WIRE)--Nov. 2, 1994--The City of Los Angeles
``We are extremely excited to have Packard Bell join our family of sponsors for our 10th anniversary,'' said Dr. William A. Burke, president of the City of Los Angeles Marathon. ``Packard Bell has achieved an international reputation for the quality and the technological innovation of their products, and the fact that they are headquartered in California demonstrates its ongoing commitment to the California business community.'' ``We are proud to be an official sponsor of the City of Los Angeles Marathon,'' said Mal Ransom, vice president, marketing, Packard Bell. ``The marathon is a major event for California and brings together the top runners in the world, as well as those who are running to meet their own personal goals. At Packard Bell, we have always been committed to creating products that exceed the expectations of our consumers and bring together all the pieces that make computing a positive experience for everyone.'' Based in Westlake Village, Packard Bell designs, manufactures and markets a broad range of PC-compatible desktop computers, notebooks and peripherals. Currently, Packard Bell dominates the mass retail channels with a 46 percent market share, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Audits and Surveys, a research firm that tracks the retail market. For the third quarter of 1994, Packard Bell is in third place overall in PC shipments, according to International Data Corp., Framingham, Mass. Packard Bell will become the ``Official Computer'' of the 1995 L.A. marathon, and the firm's computers will be used to tabulate (1) To arrange data into a columnar format. (2) To sum and print totals. marathon data -- from runners' registration and finishing times to volunteer participants. A record 19,000 runners are expected to compete in the 1995 marathon, with some 15,000 volunteers assisting. Since its inception, the event has raised more than $6 million for charity, and in 1995, 50 official charities will be raising funds for their respective causes. The race is broadcast in 133 countries on ESPN ESPN Entertainment and Sports Programming Network and will be televised live in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, by KCOP-TV Channel 13. The City of Los Angeles Marathon is presented by Mercedes-Benz of North America. Joining Packard Bell as sponsors of the marathon are Shell Oil Co., American Airlines, PacifiCare Health Systems PacifiCare Health Systems (former NYSE: PHS) was a Fortune 500 healthcare company based in Cypress, California. It was acquired by UnitedHealth Group (NYSE: UNH) in late 2005, which continues to market health plans under the PacifiCare name. Inc., Orthopaedic Hospital, PriceCostCo and the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). . For information on the City of Los Angeles Marathon and for race registration forms, call 310/444-5544. CONTACT: Roddan Paolucci, Redondo Beach, Calif. Brooks Roddan, 310/792-1444 |
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