City of Baltimore and GSI Commerce Win Gartner CRM Excellence Award.Business Editors STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Sept. 17, 2003 Gartner, Inc. (NYSE NYSE See: New York Stock Exchange : IT and ITB ITB Invitation To Bid ITB In The Beginning ITB Internationale Tourismusbörse (German) ITB In The Business (aka in the business service industry) ITB Intrathecal Baclofen Therapy ) announced the winners of the company's two CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Excellence Awards. City of Baltimore Baltimore, city (1990 pop. 736,014), N central Md., surrounded by but politically independent of Baltimore co., on the Patapsco River estuary, an arm of Chesapeake Bay; inc. 1745. was selected in the large-enterprise category and GSI Commerce GSI Commerce is an ecommerce company specializing in running online shopping sites for brick and mortar companies that wish to have an online presence. It contracts with companies such as Zales,[2] iRobot,[3] Hershey's, Palm Inc. was selected in the small-to-midsize-enterprise category. During Gartner's CRM Summit 2003, which was held September 8 to 10, six finalists out of 156 entrants presented their case studies to attendees who participated in selecting the winner of this year's awards. The award is given to an enterprise in each of two categories that demonstrates excellence in CRM initiatives and illustrates a specific end-user implementation and benefits of CRM. "The two winning enterprises demonstrated that CRM is much more than a technology issue. They succeeded in addressing the more challenging aspects of CRM, which are the business processes, the valued customer experience and organizational collaboration Working together on a project. See collaborative software. ," said Walter Janowski, research director for Gartner. "Also, before embarking on their CRM initiatives, each finalist developed an internal business case and projected benefits. They showed that they are able to identify and measure real results at this stage of their CRM journey." This annual award, in its fifth edition, recognizes outstanding CRM initiatives from end-user enterprises from all over the world. The criteria used in evaluating CRM Excellence Award candidates included components outlined in the Gartner Research Note titled, "The Eight Building Blocks of CRM." More information on this Research Note and Gartner's CRM Excellence Awards is available at www.gartner.com/us/crm. In addition to a CRM Excellence Awards Trophy, each winner receives two complimentary passes to the Gartner CRM event of its choice in 2004. About Gartner Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner's businesses are Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner is headquartered in Stamford, Conn., and has more than 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide. Revenue for calendar year 2002 totaled $888 million. For more information, visit www.gartner.com. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion