City lovers home in on 1600 B'way.

Sherwood Equities is well under way with construction of 1600 Broadway on the Square, a 27-story residential and retail complex on the east side of Broadway, between West 48th and West 49th Streets, announces Jeffrey Katz, chief executive officer of Sherwood Equities.

The dramatic tower, with its glass-curtain-wall facade, will contain 137 thoughtfully planned condominium residences and two floors of prime retail space.

"This is the first opportunity in history for someone other than large companies to actually own a piece of Times Square in a luxury high-rise development at an attractive end price," notes Mr. Katz.

The building contains studios, one bedrooms, one bedrooms with home offices, two bedrooms, two bedrooms with home offices, and three bedroom residences.

Each home has gracious 9-1/2 foot high ceilings, floor-to-ceiling windows, and washers and dryers. Gourmet kitchens feature Golden Leaf granite countertops, full height sandblasted mirrored backsplashes, and contemporary Italian rift oak cabinetry, as well as premium Subzero, Miele, LG and Bosch stainless steel appliances.

All the homes at 1600 Broadway, many of which feature balconies, have dramatic cityscape views. "In most buildings, as you go up, the

view gets better. In this building, all the views are good; as you go up, the view just gets different," says Mr. Katz. The lower floors offer a dynamic streetscape, whereas the higher floors provide magnificent, comprehensive views of the city.

"The views are unparalleled, whether it's to watch the ball drop just six blocks south on New Year's Eve, to overlook the Thanksgiving Day parade, or just to observe Times Square--truly one of the world's greatest attractions," adds Mr. Katz.

1600 Broadway on the Square also contains a host of premium amenities, including Club on the Square, a state of-the-art fitness center; entertainment lounge with plasma television, bar and billiards; virtual golf amenity with sitting room; vending services; and fully equipped business center; landscaped terrace on the fourth floor with trees, a putting green and rolling lawns; rooftop observatory with furniture to enjoy the city views.

"We're anticipating a wide variety of buyers who are excited by the prospect of living at the crossroads of Times Square and Rockefeller Center," says Jacqueline Urgo, executive vice president of The Marketing Directors, Inc. "We have already received a great deal of interest from young working couples, international buyers, corporations seeking apartments for their executives, out-of-towners who want the perfect Manhattan pied-a-terre, and people seeking long-term capital appreciation."

Indeed, Mr. Katz points out that there has been an enormous influx of residents into Times Square in recent years, although heretofore they have almost exclusively been renters.

"There are several rental buildings within a block or two of our building, and many of those residents have approached us about buying a home at 1600 Broadway," he says. "And because very few other sites in the area have enough land on which to develop a condominium building, the opportunity for people to own a piece of Times Square will be forever very limited." The on-site sales office is now open; homes will be ready for occupancy in the spring of 2006. Prices range from $725,000 to $2.8 million. The Marketing Directors, Inc. is the exclusive agent.