City looks for social workers.

HIGH-calibre social workers are to be lured to Coventry as part of a pioneering scheme to boost confidence among vulnerable kids and their families.

The campaign, Be the Difference, is being launched today by the Children's Workforce Development Council (CWDC), with the full backing of Coventry City Council.

It's part of a three-year programme to reform the way social workers are recruited, trained and supported.

The city council, one of the first local authorities to be targeted by the drive, is already involved in five other pilots including the Newly Qualified Social Worker (NQSW) programme, and the graduate recruitment scheme, which aims to attract talented workers from other disciplines.

The strategy is also about to be highlighted on national TV, featuring inspiring real life stories that illustrate how social workers apply their skills and expertise to make major breakthroughs with children and families.

Coun John Blundell, cabinet member for children, learning and young people, said: "The council wants Coventry to be a growing accessible city where people choose to live, work and be educated, and businesses choose to invest.

"This is our vision, and it recognises that a workforce reflective of the diverse communities of Coventry will be better able to deliver services that are appropriate and sensitive to the needs of our city.

"Coventry City Council is proud to be part of this recruitment initiative and welcomes applications from potential and experienced social workers who want to be part of a fantastic team and make a real difference to our community."

Government funding for children and families' social workers over the next two years now totals pounds 109 million.

This includes the pounds 58 million Social Work Transformation Fund for children's social work announced in May.

Anyone interested in a career in social work should visit www.cwdcouncil.org.uk/bethedifference or call 0300 123 1220.

CAPTION(S):

VISION...Councillor John Blundell.