City Living Source Redefines Direct Mail to Give Local Business Owners Maximum Holiday Exposure for Minimal Investment.DC's Fastest Growing Source for Consumer Discounts Receives Overwhelming Endorsement by Thinking Outside the Mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). and Giving Consumers Discounts on Demand! WASHINGTON -- City Living Source announced today that a year after launching the premier issue of their direct mail publication they have expanded their distribution to reach more than 100,000 Washington D.C. homes. City Living's ability to think outside the mailbox has earned them a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. seat as a consumer source in a world overrun 1. overrun - A frequent consequence of data arriving faster than it can be consumed, especially in serial line communications. For example, at 9600 baud there is almost exactly one character per millisecond, so if a silo can hold only two characters and the machine takes with junk mail See spam and junk faxes. and spam. "We have enjoyed some great success with our back page ad in the Chevy Chase Chevy Chase (chĕv`ē), town (1990 pop. 8,559), Montgomery co., W central Md., a residential suburb of Washington, D.C.; founded as a village, inc. 1914. edition of City Living," said EagleBank's VP of Business Development Garry Tyran. "City Living created considerable awareness for our new Wisconsin Circle branch in Chevy Chase. Prospective customers actually visited the branch with City Living in hand." "By offering a local events calendar, interactive contests, a business directory, tips from local experts, and supporting DC's digital lifestyles with CityLivingSource.com we are able to better serve the consumer and extend the shelf-life of our advertiser's investment," said City Living Source's publisher Dawn Codd. "One area at a time we are redefining direct mail as a valuable source, not an annoyance. Our mission to always offer valuable incentives to consumers, will ring in the holiday season and insure our advertisers a thriving last run at increasing their sales for the year." City Living Source is a free, full-color, glossy direct mail publication that arms consumers with discounts on services, products, and entertainment from local merchants. City Living serves the needs of today's busy, urban consumer by providing them with a community directory, a calendar of events, money saving incentives, and helpful hints from local experts. City Living's online presence, CityLivingSource.com offers consumers all of the same benefits of the print version but boasts an interactive calendar where locals can promote their events at no cost, and the ability to email or print incentives. By offering advertisers a multifaceted mul·ti·fac·et·ed adj. Having many facets or aspects. See Synonyms at versatile. Adj. 1. multifaceted - having many aspects; "a many-sided subject"; "a multifaceted undertaking"; "multifarious interests"; "the multifarious , low cost ad campaign, City Living Source is proven to benefit the community as a whole. "As a local business we really appreciate that there is a direct mailer direct mail n. Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. di·rect that actually works. The quality, shelf life, and customer service makes City Living Source an unbeatable value," said Ellen's Futons Manager Susan Kamer "City Living's genuine dedication to promoting local businesses is not only refreshing, it is effective." About City Living Source City Living Source debuted in Washington D.C. in September 2005 as direct mail publications that mailed to in targeted zip codes zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. . The premier issue mailed to 15,000 homes and within the first year the circulation grew to nearly 100,000. City Living Source's unique approach to a time-tested form of advertising provides consumers with incentives and special values from their local merchants. Their efforts are now supported by www.CityLivingSource.com, an interactive website that gives their advertisers on online presence and offers consumers an ability to print or email the same incentives and coupons offered in the print version. Advertising rates include complimentary marketing and design consultation as well as other value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services. City Living is D.C. owned and operated with a vested interest Vested Interest A financial or personal stake one entity has in an asset, security, or transaction. Notes: For example, if you have a mortgage, your bank has a vested interest on the sale of your house. See also: Right in supporting local business and serving the community as a whole. For more information visit www.CityLivingSource.com |
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