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City Fido Takes to the Streets October 9 in Greater Vancouver: Microcell Launches the First Home and Mobile Service in Canada.


Business Editors/High-Tech Writers

MONTREAL--(BUSINESS WIRE)--Oct. 6, 2003

Microcell Solutions Inc., the national provider of Personal Communications Services See PCS.  (PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. ) under the Fido(R) brand name, today announced the upcoming launch of City Fido(TM), the true alternative to traditional wireline telephone service.

"Since its inception, Microcell has pursued a path of innovation and built new ways for Canadians to use wireless technology as their preferred everyday communications tool," stated Andre Tremblay, President and Chief Executive Officer of Microcell Telecommunications Inc. "Our vision has always been to give Canadians an alternative to traditional wireline telephone service, and City Fido does just that. This new initiative is supported by various market studies that indicate that a growing number of people are now ready to go completely wireless, and Microcell is proud to be spearheading this new category of service in Canada. It's an enormous leap forward for our company and a critical stage in the evolution of Canada's wireless industry."

For a price comparable to that of their current local service, customers can now have a home phone that is also a mobile phone. Attractively priced at $40 per month, City Fido provides unlimited anytime local calling in the Greater Vancouver area. As with Fido Service, customers receive a number of Included Services, such as Call Waiting, Call Forwarding call forwarding
n.
A telephone service that enables a customer to have an incoming call automatically rerouted to another extension.

Noun 1.
 and Conference Call. Other valuable services, such as Text Messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , Call Display, Voice Messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. , long distance, mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  and data transmission, national roaming on Fido's network and international roaming in 139 countries, are also available at affordable prices with City Fido.

In addition, the vast majority of customers will have the option of transferring their existing home or single-line business phone number to their City Fido service and keeping their white pages directory listing, while enjoying the benefits of a fully mobile service. In fact, Microcell is the first and currently the only wireless company in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  to offer Local Number Portability "LNP" redirects here. For the airport in Virginia with that IATA code, see Lonesome Pine Airport. For the compound InP, see Indium phosphide.

Local number portability, (LNP) for fixed lines, and full mobile number portability
. Customers will also retain access to 911 emergency service and 411 directory assistance.

"More than just another airtime package or service bundle, City Fido is a completely new category of wireless service and the first of its kind in Canada. This fully integrated service adapts perfectly to the needs and lifestyles of single urbanites, young professionals, students, SOHOs, and anyone who wants to add the benefit of mobility and larger local calling area to their local phone service," said Alain Rheaume, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Microcell Solutions. "It's one phone, one number, one bill, and the only phone service they'll ever need."

City Fido includes unlimited local calling throughout the entire Lower Mainland The Lower Mainland is the name that residents of British Columbia apply to the region surrounding the City of Vancouver. According to the 2001 census, over 2.2 million people live in the region; sixteen of the province's thirty most populous municipalities are located there  of British Columbia, covering a larger Local Calling Area than the incumbent telephone company. A 25 cent fee for 911 emergency service is added to the monthly service charges. A one-time $50 management fee applies upon activation. There are no additional or recurring charges for system access, white pages listing, or phone number transfer.

Customers in Greater Vancouver can subscribe to City Fido starting October 9 by visiting any Fido corporate or retail partner location, or by calling 1 888 481-FIDO (3436). Full details and conditions will also be available as of October 9 at www.cityfido.ca.

About Microcell Solutions Inc.

Microcell Solutions Inc. is a national provider of Personal Communications Services (PCS) under the Fido brand name. The Company offers a wide range of wireless voice and high-speed data communications products and services to over one million customers. Microcell Telecommunications Inc. is the parent company of Microcell Solutions. Microcell Telecommunications has been a public company since October 15, 1997, and is listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol MT. For more information, visit www.fido.ca and www.microcell.ca.

Fido is a registered trademark of Microcell Solutions Inc.

City Fido is a trademark of Microcell Solutions Inc.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Oct 6, 2003
Words:639
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