City Explorer TV Announces Expansion Of Its Explorer Networks Closed-Circuit Television Service Through Agreement With Holland America Line; Agreement grows City Explorer TV's reach from hotel rooms to targeted on-board cruise line audience.

LOS ANGELES -- City Explorer TV (CETV), the first and only international television network providing four and five star hotels in the United States and Europe with in-room content showcasing local attractions, arts, shopping, dining and nightlife options, has announced expansion of its service through an agreement with Holland America Line.

CETV's agreement with Holland America Line enables the network to sell advertising on the cruise line's on-board closed-circuit television network and handle on-board sponsorship programs. Additional sponsorship entitlements include branding on cabin key-cards with post-cruise stored-value options, casino chips, bars, lounges, theatres, game rooms and in-cabin luggage mats. Holland America Line operates a fleet of 12 luxury cruise ships, serving more than 700,000 guests annually. Holland America Line is owned by Carnival Corporation & plc, the world's largest cruise line.

Current advertisers on the CETV network include The Walt Disney Company, Universal Studios Hollywood, Warner Bros., P.F. Chang's restaurants and LA Inc. (The Los Angeles Convention and Visitors Bureau). CETV also produces independent TV productions for American Express, Peninsula Hotels, Four Seasons Hotels and Resorts, and the City of Los Angeles among others.

"This agreement with CETV benefits Holland America Line on many different levels," says Paul Goodwin, Vice President Onboard Revenue, Holland America Line. "Our guests will benefit from innovative and compelling messages delivered on-board and our advertisers will have the ability to access a unique environment for dialoguing with a hard-to-reach and much sought after demographic."

CETV, established in 1992, is currently found in more than 130,000 hotel rooms in the top travel markets in the United States and Europe, including Los Angeles, San Francisco, Chicago, Washington D.C., Orange County, San Diego, New York and London. Network hotels include the Four Seasons Hotels and Resorts, St. Regis, Ritz-Carlton, Loews, W Hotels, Sheraton, Westin, Marriott, Hyatt, Hilton, The Savoy Group and Mandarin Oriental, among others.

In addition to its hotel network, CETV works with NYC & Company, New York City's official tourism marketing agency, to provide content and secure sponsorships for broadcast on flat screen TVs situated in New York City's Official Visitor Information Centers. CETV also works with the City of Los Angeles' Convention and Visitors Bureau (LA Inc.) on several projects. These include a public-private partnership to produce and manage content and advertising sales for the Los Angeles visitor center at Hollywood and Highland (which receives some 14 million individuals in foot traffic annually). CETV also coordinated a multi-media initiative last year for the international travel convention (POW WOW) hosted by Los Angeles in 2004. The effort included video production for attendee shuttle buses, sponsor cross promotion on the CETV in-hotel network and video production to promote Los Angeles attractions through the LA Inc. website and on video walls at the Convention Center.

"This agreement with Holland America Line will enable expansion of CETV to the highly-desirable on-board cruise line audience," says David Veckerelli, CETV founder and President. "As has been demonstrated through our in-hotel network, the ability to deliver targeted, relevant content, at a time when the viewer is motivated to access such content, has proven to be an ideal and efficient manner in which to present a sponsor's message."

"With marketers increasingly seeking to provide a personalized and targeted experience for the consumer, we are very optimistic that CETV networks will continue to grow and expand and meet the demand for non-traditional advertising outlets," says Darren Mann, managing director of CETV. "We are very pleased to be expanding this concept to the high-quality venue offered by Holland American Line."

CETV maintains its own production facilities, with a staff of full-time producers, directors and editors, as well as Avid editing suites and camera equipment from which they can produce original non-paid and advertiser supported content for their networks and sponsors.