Citron Announces New Year Advertising Campaign.

LONDON/NEW YORK--(BUSINESS WIRE)--Nov. 16, 1998--Citron, Inc. (OTC BB:CTRN) announced today that it is to launch both a print and an Internet advertising campaign early in the new year to attract customers to its website marketing service.

The print advertisements will be targeted to those companies that recognize the potential market penetration offered by the Internet, but are having trouble generating sales.

The Internet advertising campaign will focus on generating resellers as clients. Resellers are defined as companies that have websites with good traffic flows and can generate revenues by offering banner advertisements. Unlike traditional banners, where commissions are usually related to the number of people who "click through" to the target site, commissions are paid as a percentage of product sold. Depending on the unit cost of the item sold in this manner, commissions could be very substantial.

A spokesman for Project Rainmakers, Ltd., Citron's subsidiary, said, "There has been much talk of recessionary pressures in the media of late, and Citron believes that more and more companies will be looking for strong marketing partners to help them increase sales of their product and service without a commensurate increase in overhead."