Citron, Inc. to Market Unique and Humane Phone Card System Online.

LONDON/NEW YORK--(BUSINESS WIRE)--Jan. 5, 1999--Citron, Inc. (OTC BB:CTRN), a New York and London based Internet company, plans to sell a unique phone card system via the Internet throughout its network of affiliate web sites.

Citron Inc. reached a marketing agreement with Tele-I.D. for the United States and Canada. Tele-I.D. provides two specific services for emergency phone card use: one being the recovery of lost pets, the other for lost children, handicap, or any needy individual. Via a toll-free phone number, either a child locating a family member or a finder of a lost pet is able to access any of or all of the five anonymous phone numbers just by pressing a button. By pressing numbers one through five the caller can access home, work, and three additional numbers to locate their desired party free of charge. This system is both effective and safe; with the one-touch dialing system each phone number remains anonymous. The lost pet detection system retails for $9.95 while the emergency tag and phone card system retails for between $14.95 and $19.95.

The humane and conscious nature of Tele-I.D.'s services, the products have attracted endorsements from such organizations as the Western Fire Chiefs Association. Andy Vanderlaan, Executive Director of the Western Fire Chiefs Association stated, "There are many child I.D. programs sponsored and advocated in America. However, only this technology provides the method and information necessary to reach parents within minutes, while providing a non-intrusive solution for child I.D. The WFCA is working with local fire departments to promote this as a community service..."

Citron and Tele-I.D. believe that the Internet is the ideal medium to market Tele-I.D.'s products. Today there are more than 40 million users of the Internet. Many of these Internet users purchase products on web sites such as SkyMall (Nasdaq:SKYM), eBAY (Nasdaq:EBAY), and uBid (Nasdaq:UBID). Citron believes that with the introduction of its new style web site in February 1999, as well as the use Citron's affiliate network, the Company's product line should be marketed to a significant portion of these Internet users.

Due to the vast potential market, the affectionate nature of the product, and the fact that this is the only product of its kind, Citron's management anticipates an extraordinary response from the Company's affiliates wishing to add such a link to their site. Citron's affiliate network has the ability to place a banner on each affiliate web site to increase traffic and interest for Tele-I.D.'s products.

Nearly any web site throughout the Internet now has the ability to carry a banner for Tele-I.D.'s products and become an affiliate of Citron. Citron's affiliate network works similarly to the associate program of Amazon.com (Nasdaq:AMZN). Each time a product is purchased via one of Citron's affiliate sites, Citron receives a commission. Citron, in turn, pays a commission to the appropriate affiliate.

Tele-I.D.'s products are a new and unexpected addition to Citron's line of products. Earlier projections of .65/share do not include possible earnings drawn from Tele-I.D.'s products. With this addition, Citron's earnings projections are expected to increase.