Citron, Inc. Expands Online Products to Gain a Share of the Multibillion Dollar Health Products Industry.

LONDON/NEW YORK--(BUSINESS WIRE)--Jan. 04, 1999--Citron, Inc. (OTC BB: CTRN), a New York and London based internet company, is expanding its product line to enter into the multibillion dollar health product industry by marketing vitamins and other natural health products over the internet.

An additional agreement has been reached between Citron Inc. and NHP Marketing, LTD. giving Citron the right to market ten sublingual spray vitamins and natural health products throughout the Internet. Citron's marketing campaign will become fully operational with the introduction of the Company's new style web site in February, 1999.

December 31, 1998 Citron announced its first steps to market online health products through its venture with NHP Marketing, Ltd. and their sexual stimulant cream Maximus (www.potentman.com), an all natural product similar to Viagra, produced by Pfizer Inc. (NYSE: PFE). Citron anticipates the broadened health product line and the pleasant nature of the sublingual vitamins sprays will continually increase the Company's ability to obtain affiliate sites for its marketing network.

Leading online marketing houses such as eBay (Nasdaq: EBAY), uBid (Nasdaq: UBID), SkyMall (Nasdaq: SKYM), and millionaire.com (OTC BB: MLRE), are positioning themselves to capture a significant percentage of the rapidly expanding commerce markets in their respective industries. Citron believes that its affiliate structure and growing product range will help it penetrate the lucrative health sector.

Citron is continually growing its affiliate web site network, established similarly to the associate program of Amazon.com (Nasdaq: AMZN). With each banner's ability to capture a portion of the traffic passing through an affiliate site, the affiliates allow Citron to broaden its marketing network for vitamins, health products, and numerous additional products and services Citron plans to bring on-line.

Citron charges each client a commission on purchases made through Citron or its affiliate sites which is based on a percentage of the sale. For the service of carrying the banners used to draw Internet traffic by which sales are made, the affiliate site is paid a commission from Citron.

Citron continues searching for strategic ventures and acquisitions.