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Citrix and Other Software-as-a-Service Leaders Debate Best Practices for Driving Growth at SIIA On Demand Conference.


Citrix' Brett Caine Addresses Importance of a 'Simpler is Better' Model for Enabling Customer Success

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Many of the world's most prominent business and software executives, venture capitalists Venture Capitalist

An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding.

Notes:
Venture capitalists usually expect higher returns for the additional risks taken.
 and thought leaders will convene in San Jose, Calif. today at the Software & Information Industry Association's premier event, SIIA (Software & Information Industry Association, Washington, DC, www.siia.net) A trade organization devoted to the health and welfare of the software and digital content industry by providing support in government relations, business development, education and intellectual property  On Demand, to debate the momentum, the models and the success factors for enabling and delivering Software-as-a-Service (SaaS), one of the most disruptive forces in the software industry.

In a session titled "How to Make Money," Brett Caine, general manager of Citrix Online Citrix Online is a division of Citrix Systems, Inc. (Nasdaq: CTXS) that sells Web-based remote access, support, and collaboration software and services. Its products are GoToAssist, GoToMeeting, GoToMyPC, and GoToWebinar. , a division of Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc., along with Philippe Vincent, partner at Accenture; John Moss John Moss is the name of:
  • Johnny Moss (1907–1995), Professional poker player
  • John E. Moss (1915–1997), U.S. Representative from California
  • John Moss (cricket), English cricket umpire
  • John Moss (musician)
  • John Moss (Philadelphia) (c.
, deputy general counsel at Salesforce.com and Prashant Shah, principal, Hummer Winblad Venture Partners, will debate industry best-practices for developing customer-centric business models and marketing programs for driving high growth. The session takes place today at 4 p.m. PT in the Dolce dol·ce   Music
adv. & adj.
In a gentle and sweet manner. Used chiefly as a direction.



[From Italian, sweet, from Latin dulcis.]

Adv. 1.
 Hayes Mansion The Hayes Mansion is a building in San Jose, California, USA. It was originally constructed as a mansion and now holds a conference center and two restaurants. The building has been referred to as one of the finest examples of late 19th-century architecture in the Santa Clara  in San Jose.

"Businesses of all sizes are fully embracing the services model," states Caine. "Companies such as Citrix, Salesforce.com and many others are increasingly seeing the value customers place on a SaaS model that offers predictable costs combined with a secure, scalable platform that is available whenever and wherever they want it."

Caine's vision to make it simpler for individuals and businesses to use SaaS to innovate and collaborate on the Web is driving momentum for Citrix Online. Under his leadership and dedicated focus on meeting customer needs, revenues for the company's on-demand access and collaboration services have grown more than 49 percent year-over-year as reported by Citrix Systems, Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ) in the third quarter of 2006. Citrix[R] GoToMyPC[R], remote desktop access, Citrix[R] GoToMeeting[TM] Web conferencing A videoconferencing session via the Internet. In order to interact with other participants, attendees use either a Web application or an application downloaded into their client machines. , Citrix[R] GoToWebinar[TM] online events and Citrix[R] GoToAssist[TM] remote technical support solutions are leaders in their categories and consistently win awards for excellence.

For more information about Citrix Online's fast, easy and secure on-demand solutions, please visit www.citrixonline.com.

About SIIA On Demand

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit www.siia.net.

About Citrix

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2005 was $909M.

Citrix[R], GoToMyPC[R], GoToMeeting[TM], GoToAssist[TM] and GoToWebinar[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 9, 2006
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