Citrix Launches Advisor Rewards Program to Increase Channel Profitability.Business Editors/High-Tech Writers Citrix Solutions Summit 2004 ORLANDO, Fla.--(BUSINESS WIRE)--Jan. 13, 2004 Early Sales Forecasting Sales forecast A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors. and Solutions Selling Can Yield Increased Profit Margin for Solution Advisors - Channel Partners in the New Citrix accessPARTNER Network Today at its annual global partner conference, Citrix Solutions Summit(TM) 2004, Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ) introduced Advisor Rewards, a program that provides a new way for Citrix channel partners to enhance their profitability from sales of the Citrix(R) MetaFrame(R) Access Suite. Combining the industry's best methods for incentive vehicles, the new program provides monetary rewards for Citrix Solution Advisors that register deals, submit sales forecasts earlier in the process of selling Citrix volume licensing products, and provide value-based solutions selling around the Citrix MetaFrame Access Suite. The rewards can reach as high as 10 percent incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. margin of the suggested licensing price of the products sold and is available to Citrix Solution Advisors, the new name for resellers and distributors of Citrix products, previously known as Citrix Solutions Network(TM) (CSN CSN Crosby, Stills, and Nash (band) CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) ) members. The new program gives Citrix Solution Advisors a fixed commission rate for driving demand - no matter where the customer fulfills the licenses - relieving pressures associated with product margins. "At its core, the Advisor Rewards program is about rewarding Solution Advisors for value selling regardless of who fulfills the order," said John Burris, Citrix senior vice president, worldwide sales and services. "Advisor Rewards and the way it is structured encourage strong coordination and integration between Citrix and our partners for the benefit of our customers. The program gives Citrix increased visibility into the sales pipeline through close collaboration with our most valuable channel partners. Advisor Rewards is an important evolution in the way we support our channel in selling Citrix access infrastructure and helping our customers develop and implement an access strategy to become an on-demand enterprise." Customers and Partners Benefit Both customers and channel partners stand to benefit from the new program. Advisor Rewards help ensure that customers get the best product pricing and optimum service levels, as well as a deeper understanding of Citrix access infrastructure capabilities. The program can also increase Citrix Solution Advisors' profitability through post-sale rewards, regardless of where the actual license fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. happens. Ultimately, Citrix Solution Advisors can benefit from two revenue streams - reselling software licenses In computing, software that is copyrighted and licensed under a software license is done under a variety of licensing schemes. For end-users there are proprietary licenses and there are free software licenses, and there are proprietary Within these schemes are further classifications. and earning post-sale rewards for demonstrated value selling. Participant and Product Eligibility The Advisor Rewards program is effective immediately. All Citrix Solution Advisors within the Citrix accessPARTNER network in the company's North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. geographies are eligible to participate in Advisor Rewards. In addition, all active Citrix Open(1) and Flex A development system for Flash-based applications from Adobe. Introduced in 2004 as a J2EE application, Flex compiles ActionScript code and XML-based user interface descriptions (MXML) into binary Flash files (SWF files). (2) Licensing Products for sale are eligible. More information on Advisor Rewards is available to Citrix Solution Advisors at http://www.citrix.com/mycitrix. Focus on Access Emphasized in Partner Branding and New Citrix accessPARTNER Network At Citrix Solutions Summit 2004, Citrix also introduced the Citrix accessPARTNER network - the umbrella name for its entire global network of partners. The new logo developed for the more than 7,000 partners in the network includes the Citrix Access Button, which the company introduced last year as part of a major branding campaign to build demand and awareness for Citrix as the leading provider of access infrastructure for the on-demand enterprise. With one name and one logo, the Citrix partner community further reinforces Citrix as the only brand 100 percent focused on access. The Citrix accessPARTNER network is aimed at unifying a strong ecosystem of solution advisors, educators and alliance partners to meet specific customer needs in developing and executing an access strategy. The Citrix accessPARTNER network simplifies and unifies the previous classifications of Citrix partners and makes it easier for customers to engage the right Citrix partner by categorizing them by their role. Citrix partners belong to one of three categories: Citrix Solution Advisors, Citrix Alliance Partners, or Citrix Certified See certification. Professionals and Education Providers. Citrix Solution Advisors are the approximately 5,000 channel partners previously in the CSN that deliver innovative and strategic access infrastructure solutions to joint customers. Citrix Solution Advisors include value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. and distributors, system integrators See systems integrator. and government advisors that provide a range of services from strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and consulting to product delivery and support. Citrix Alliance Partners are the nearly 1,500 partners previously in the Citrix Business Alliance(TM) (CBA See Capital Builder Account. ) that offer software, hardware and services. These partners add value to Citrix solutions with products or services that are compatible or integrate with Citrix technology as part of a comprehensive access infrastructure solution for the on-demand enterprise. Citrix Certified Professionals and Education Partners are the nearly 1,000 partners that have in-depth product knowledge and skills, which they continually expand and update, to meet the needs of enterprise customers. Citrix Authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Learning Centers(TM) (CALCs) and Citrix Certified Instructors(TM) provide approved educational courses and testing to professionals looking to become certified in any of Citrix's three technical certifications - Citrix Certified Administrator(TM), Citrix Certified Enterprise Administrator(TM) and Citrix Certified Integration Architect(TM) - or Citrix's sales certification, the Citrix Certified Sales Professional(TM). (1) Open Licensing provides customers with volume discounts and simple access to electronic product licenses through the use of a points-based system and four corporate discount levels. (2) Flex Licensing is designed for large, national or multi-national, and Flex size customers deploying a significant volume of Citrix product. Benefits include cost-savings, easier administration, convenient licensing and flexible purchasing to customers making a long-term investment in Citrix access infrastructure solutions. About Citrix Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader in access infrastructure solutions and the most trusted name in enterprise access. Citrix software enables people in businesses, government agencies, and educational institutions to securely, easily and instantly access the on-demand enterprise, from anywhere, anytime, using any device, over any connection. Nearly 50 million people in more than 120,000 organizations rely on the Citrix(R) MetaFrame(R) Access Suite to do their jobs. Citrix customers include 100% of the Fortune 100 companies, 99% of the Fortune 500, and 92% of the Fortune Global 500. Based in Fort Lauderdale, Florida Fort Lauderdale, known as the "Venice of America" due to its expansive and intricate canal system, is a city in Broward County, Florida, United States. The city's population is described as metropolitan, where diverse culture is commonplace. According to 2006 U.S. , Citrix has offices in 22 countries, and more than 7,000 channel and alliance partners in more than 100 countries. For more information visit http://www.citrix.com. For Citrix Investors This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the company's business involving the company's products, their development and distribution, economic and competitive factors and the company's key strategic relationships and other risks detailed in the company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. Citrix(R), MetaFrame(R), Citrix Solutions Network(TM), Citrix Business Alliance(TM), Citrix Solutions Summit(TM), Citrix Authorized Learning Centers(TM), Citrix Certified Instructors(TM), Citrix Certified Administrator(TM), Citrix Certified Enterprise Administrator(TM), Citrix Certified Integration Architect(TM) and Citrix Certified Sales Professional(TM) are registered trademarks or trademarks of Citrix Systems, Inc. in the U.S. and other countries. All other trademarks and registered trademarks are property of their respective owners. |
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