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Citrix Introduces New Software Subscription Program.


FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--May 5, 1998--

"Subscription Advantage" Gives Customers Competitive Edge

Through Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  and Protection of

Thin-Client/Server Software Investment

Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ) today introduced Citrix Subscription Advantage, a software subscription program for its WinFrame(R) and upcoming MetaFrame(tm) (formerly known as "pICAsso" project) thin-client/server system software. The program is designed to help customers make strategic decisions about their software purchases, protect their existing IT investment and increase their competitive advantage by automatically receiving the latest software upgrades, enhancements and maintenance releases within a product family. The subscription program will also enable Citrix resellers to add value to existing offerings and to strengthen relationships with their customers by providing ongoing service and support.

"Because a company's information technology lies at the heart of its business strategy, corporate executives need to have confidence that the solutions they choose today will bring their company long-term cost and productivity benefits," said David Weiss There are several individuals of note named David Weiss, including:
  • David Weiss (novelist), author of The Guilt Makers, The Spirit and the Flesh, Naked Came I, and other works
  • David S.
, director of product management for Citrix. "Our new subscription service for WinFrame and MetaFrame will help our customers get the most from their investment in thin-client/server computing."

Customers of the Citrix Subscription Advantage program will receive automatic delivery of enhancements and updates to the base system software and to installed system services (such as Load Balancing The fine tuning of a computer system, network or disk subsystem in order to more evenly distribute the data and/or processing across available resources. For example, in clustering, load balancing might distribute the incoming transactions evenly to all servers, or it might redirect them  and Encryption Option Packs); maintenance releases (technical improvements); and a quarterly CD release containing hotfixes, diagnostic tools, and documentation such as the Citrix Knowledge Base, Solutions Guide and Application Notes.

Pricing and Availability

The Citrix Subscription Advantage program will be available as an option at the time of purchase with Citrix WinFrame WinFrame was a multi-user version of Windows NT 3.51 which was fully repackaged by Citrix Systems. At this stage of the product development Citrix Systems licensed the Windows NT 3.51 base operating system from Microsoft.  or MetaFrame thin-client/server software through the Citrix Solutions Network. Customers can purchase WinFrame/Enterprise software with Subscription Advantage at a price of $6,995. The suggested retail price for WinFrame/Enterprise without Subscription Advantage is $5,995 for a 15-concurrent user license. The program is renewable annually at $1,000. For current WinFrame users, the Subscription Advantage program will be available for a limited period (May 5-August 31, 1998) at a price of $1,000. After that period, the program will be offered only upon purchase of the base server product. In addition, WinFrame users wishing to migrate to Citrix's upcoming MetaFrame software may purchase the subscription option at the time of migration.

The Citrix Solutions Network is a comprehensive channel program, comprised of more than 3,000 value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. , system integrators and distributors who sell and support Citrix thin-client/server software worldwide.

About Citrix

Founded in 1989, Citrix Systems, Inc. is a leader in system software for thin-client/server computing. The WinFrame(R) product line and Independent Computing Architecture Independent Computing Architecture (ICA) is a proprietary protocol for an application server system, designed by Citrix Systems. The protocol lays down a specification for passing data between server and clients, but is not bound to any one platform.  (ICA Ica (ē`kä), city (1993 pop. 108,724), capital of Ica dept., SW Peru, on the Pan-American Highway. It is a commercial center for the cotton, wool, and wine produced in the region. There are several summer resorts nearby. (R)) thin client/server technology are marketed through a worldwide business alliance of value-added resellers, system integrators, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  licensees and industry associates. Citrix is based in Fort Lauderdale, Fla., and is traded on the Nasdaq National Market under the symbol CTXS. For more information, please visit the Citrix Web site at: http://www.citrix.com.

For Citrix Investors

Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 in this release are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements which involve risks and uncertainties, including, without limitation, risks associated with the company's reliance upon its strategic relationships with Microsoft and other strategic partners, dependence upon broad-based acceptance of the company's ICA protocol, management of growth, the possibility of undetected software errors, and dependence on proprietary technology, as well as risks of downturns in economic conditions generally, and in the software industry specifically, and risks associated with competition and competitive pricing pressures. For a more detailed description of the risk factors associated with the company, please refer to the company's Annual Report or Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1997, on file with the Securities and Exchange Commission. -0-

The Citrix(R) logo, WinFrame(R) and ICA(R) are registered trademarks of Citrix Systems, Inc. MultiWin(tm) and MetaFrame(tm) are trademarks of Citrix Systems, Inc. for which there are pending applications for registrations in the U.S. Patent and Trademark Office. All other trademarks and registered trademarks are property of their respective owners.

CONTACT: Deepa Swamy

Citrix Systems, Inc.

(954) 267-2246

deepas@citrix.com

or

Beth Morrissey

The Weber Group, Inc.

(617) 520-7246

bmorrissey@webergroup.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 5, 1998
Words:769
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