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Citrix GoToMeeting Wins More Than 2,000 Business Customers in First Six Months of Availability.


SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. -- Over 50% of Customers Switch from Current Market Leaders Because of GoToMeeting's Simplicity and Economical Pricing for Everyday Meetings

Citrix Online Citrix Online is a division of Citrix Systems, Inc. (Nasdaq: CTXS) that sells Web-based remote access, support, and collaboration software and services. Its products are GoToAssist, GoToMeeting, GoToMyPC, and GoToWebinar. , a division of Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ), today announced that Citrix(R) GoToMeeting(TM), a relative newcomer to the online meeting market space, has won more than 2,000 business customers since its general-availability launch in August 2004. Many in this large and rapidly growing customer base are small- to medium-sized businesses, and the majority have switched from the current marketshare leaders, including WebEx (NASDAQ: WEBX). Companies that switch are attracted to the benefits of Citrix Online's second-generation on-demand platform, including GoToMeeting's ease-of-use and economical pricing model, which offers an unlimited number of meetings of unrestricted length for a flat, low monthly fee, in contrast to most other online meeting services where customers are charged per-minute and per-user fees, plus overage Overage

Apples mainly to convertible securities. Difference between how much common stock one party must sell and the other wishes to buy for the same amount of convertible in a swap.
 charges, which can drive up costs quickly and unpredictably.

$3 Billion Market Forecast

In its World Web Conferencing A videoconferencing session via the Internet. In order to interact with other participants, attendees use either a Web application or an application downloaded into their client machines.  Markets report, market research company Frost & Sullivan forecasts that the market for online meetings will grow to $1 billion within a year, and to nearly $3 billion by 2010. That growth will be led by small- to medium-sized businesses, a core audience for which Citrix GoToMeeting is designed. In-Stat/MDR, another market research firm, also sees robust growth in the market led by smaller businesses. "By leveraging its expertise in developing easy-to-use and secure, hosted solutions for small businesses, Citrix Online is expanding its proven model and technology with Citrix GoToMeeting," said Kneko Burney, chief market strategist Noun 1. market strategist - someone skilled in planning marketing campaigns
strategian, strategist - an expert in strategy (especially in warfare)
 for the firm. "Citrix Online understands that small business owners and decision-makers have to do more with less, and place the highest premium on time and money. With this in mind, Citrix Online has brought a simple, efficient and affordable service to market: a way for small business decision-makers to meet with customers and prospects, discuss sales proposals, and collaborate with partners and vendors online."

Affordability, security and ease-of-use are attributes demanded by Citrix GoToMeeting users like Stephen Zielinski, director of technical support for TyMetrix, a leading provider of legal billing and claims technology products. The company previously used one of the market leading Web-conferencing products, but found it cumbersome and expensive, resulting in fewer presentations which limited sales growth. That all changed when TyMetrix made the switch to Citrix GoToMeeting. The company's sales and training staff now conducts more meetings and has cut its Web-conferencing costs by $6,000 for the last six months of 2004. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Zielinski, "GoToMeeting has increased our sales by an additional 20 percent," by enabling the company's sales staff to deliver more product demonstrations more easily to more prospective customers.

Be There without Going There

Many small and medium businesses are using Citrix GoToMeeting to dramatically improve productivity and reduce the need for traveling, or even eliminate it altogether. Having the ability to collaborate with other users on any file, graphic, or application on any desktop, Citrix GoToMeeting makes it easier and more cost-effective to stay connected to customers and prospects. Publisher Hank Stroll finds it a handy way to keep in touch with employees as well. His Minneapolis company InternetVIZ publishes 20-plus industry journals for a readership of 500,000 business executives. "Our clients and staff are all over the globe," said Stroll. "When GoToMeeting came out, we jumped at it. It gives us reliability and speed, with the ability to bring groups of clients and staff together. Not a day goes by that we don't use it multiple times."

"Over 90 percent of GoToMeeting customers are small or mid-sized companies," said Brian Donahoo, Citrix Online senior vice president of products and services. "They simply don't have the sales and marketing budgets available to larger enterprises, so every dollar counts. The predictable, flat-fee pricing of GoToMeeting gives these companies the luxury of effortless ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
, day-to-day contact with customers, prospects, and coworkers. In short, they are thrilled with their bottom-line savings in time and travel costs."

Citrix GoToMeeting provides all the functions necessary to have an efficient and collaborative online meeting via an extremely easy-to-use interface. Instant screen-sharing technology allows presenters to share PowerPoint slides, financial spreadsheets or any other PC application with all participants in real-time. Bundled integration with the most widely used communication applications like e-mail and instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  lets meeting participants quickly and effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 meet online without previous scheduling, complicated setup or any training. Citrix GoToMeeting also provides true 24-bit color representation of the presenter's PC so all illustrations, graphic-intensive applications and pictures are shown to meeting attendees in their native state. Security is the highest of any product available today, with 128-bit end-to-end AES encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys.  for complete online meeting confidentiality at no extra cost. Finally, Citrix GoToMeeting offers a free audio bridge, giving meeting participants immediate access to audio conferencing See audioconferencing.  with no additional setup or expense.

Citrix GoToMeeting is for very small businesses that require a single-user account and up to 10 attendees per meeting. Citrix GoToMeeting Corporate is available for larger businesses that require a company-wide solution for a minimum of five named-user accounts with 25 attendees per meeting and an optional event-license upgrades for up to 200 attendees per meeting. A free evaluation of a multi-user Citrix GoToMeeting Corporate account is available at www.gotomeeting.com/corp. For more information about Citrix GoToMeeting, visit www.gotomeeting.com.

About Citrix Online

Citrix Online, a division of Citrix Systems, Inc. (Nasdaq:CTXS), offers the leading Web-based access, support, and collaboration software See collaborative software.  and services. The division offers Citrix GoToMyPC(R), the easiest-to-use solution for remote, secure, and managed desktop PC access over the Web; Citrix GoToAssist(TM), the industry-leading remote technical-support solution; and Citrix GoToMeeting(TM), the easiest, most secure and cost-effective solution for conducting online meetings. Citrix Online products are used by more than 10,000 companies worldwide, including Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Siemens, Cablevision and Microsoft Business Solutions. The division is based in Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. , and is on the Web at http://www.gotomypc.com, http://www.gotoassist.com, http://www.gotomeeting and http://www.citrix.com.

(C)2005 Citrix Online, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. All rights reserved. Citrix(R) is a registered trademark of Citrix Systems, Inc., in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. GoToMyPC(R), GoToAssist(TM) and GoToMeeting(TM) are trademarks or registered trademarks of Citrix Online, LLC, in the United States and other countries. All other trademarks and registered trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 2005
Words:1069
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