Citrix GoToAssist Helps Marketron Deliver the Best Remote Technical Support Service and Experience in the Broadcast Industry; Broadcast Management Solution Provider Selects Powerful, Reliable and Cost-effective Technical Support Offering.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- In a move to provide superior quality technical support to its customers, Marketron International, a leading provider of broadcast management solutions for the Radio, TV and Cable industries, has selected Citrix(R) GoToAssist(TM) from Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ), the global leader in access infrastructure solutions. The award-winning, industry-leading technical-support solution is immediately proving its value to Marketron and its television and radio clients. "Product uptime is critical for our clients who use our solutions to inventory and sell time-sensitive advertising spots on TV and Radio," said Lee Roquet ro·quet tr.v. ro·queted , ro·quet·ing , ro·quets Sports To hit (another player's ball) in croquet. [Alteration of croquet. , director of operations, Marketron. "GoToAssist helped us to reduce our average open ticket time for escalated issues by 24 percent in one year. Having a product that is dependable, easy to use and fast gives us a significant advantage in getting our clients back on their feet quickly." "We've improved the reliability, responsiveness and security of our remote support using GoToAssist's hosted model, powerful incident-resolution tools and 128-bit AES encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys. ," added Roquet. With Citrix GoToAssist, Marketron can quickly transfer telephone calls requesting support to an online environment that enables support staff securely and efficiently view, diagnose and solve problems online. In seconds, a technical support representative can, with customer permission, run diagnostics on the customer's desktop, download patches or update files in real time. The service also enables Marketron's support team to collaborate on an issue and provide instantaneous visual training on demand. The solution is available as a fully managed subscription service offered by Citrix, which operates five global data centers and partners with seven Tier-1 Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . The Citrix GoToAssist network is continually monitored to ensure the highest level of uptime. Faster and More Secure than Other Remote Support Solutions The Citrix service uses patented thin-client technology that represents 50 to 75 percent improved bandwidth utilization over other solutions. Because the hosted or software-as-a-service model requires no administration by the customer, Roquet and his team did not have to devote time and effort to deploy or maintain Citrix GoToAssist. For managers, the centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. reporting capabilities provide extensive information for evaluating customer satisfaction and other metrics. "The experience Marketron has with Citrix GoToAssist demonstrates the value we give to companies looking to deliver the best customer support experience," said Brian Donahoo, vice president of product and client services, Online Group, Citrix. "We're thrilled with Marketron's results and confident that Citrix GoToAssist will continue to deliver superior virtual onsite support that delivers the performance, productivity and cost savings that are even better than being there." Citrix GoToAssist provides companies with secure, highly scalable and reliable connectivity to desktop applications, including non-Web-enabled legacy applications. No investment in hardware or software is required, eliminating costly deployment expenses and implementation time. The service incorporates strong security and complete data privacy with 128-bit, end-to-end Advanced Encryption Standard (cryptography, algorithm) Advanced Encryption Standard - (AES) The NIST's replacement for the Data Encryption Standard (DES). The Rijndael /rayn-dahl/ symmetric block cipher, designed by Joan Daemen and Vincent Rijmen, was chosen by a NIST contest to be AES. (AES) data encryption data encryption, the process of scrambling stored or transmitted information so that it is unintelligible until it is unscrambled by the intended recipient. Historically, data encryption has been used primarily to protect diplomatic and military secrets from foreign as standard protection for all sessions, and enables compliance with the Health Insurance Portability and Accountability Act The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when (HIPAA (Health Insurance Portability & Accountability Act of 1996, Public Law 104-191) Also known as the "Kennedy-Kassebaum Act," this U.S. law protects employees' health insurance coverage when they change or lose their jobs (Title I) and provides standards for patient health, ) and the Gramm-Leach-Bliley Act The Gramm-Leach-Bliley Act, also known as the Gramm-Leach-Bliley Financial Services Modernization Act, Pub. L. No. 106-102, 113 Stat. 1338 (November 12, 1999), is an Act of the United States Congress which repealed the Glass-Steagall Act, opening up competition (GLBA GLBA Gramm-Leach-Bliley Act of 1999 (Financial Modernization Act of 1999) GLBA Gay and Lesbian Business Association GLBA Great Lakes Booksellers Association GLBA Glacier Bay National Park and Preserve ). Citrix GoToAssist Citrix(R) GoToAssist(TM) is an industry-leading, remote technical-support solution that enables organizations to provide best-in-class support over the Internet, on demand and securely. GoToAssist empowers support staff to view and control the desktop of a user, requires no client software or additional resources, works automatically and securely through virtually every firewall, performs well even over dial-up connections, and integrates into existing infrastructure. GoToAssist delivers the best access experience for everyone: transforms technical support into a competitive advantage for the business, dramatically increases satisfaction and productivity for users, and rapidly lowers support costs for IT. To learn more about the award-winning Citrix GoToAssist, visit http://www.gotoassist.com/s/corp/pr or call 800-549-8541. About Marketron Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood rosewood, popular name for the ornamental wood of several species of tropical trees, especially for the heartwood of certain leguminous trees of the genus Dalbergia of the family Leguminosae (pulse family). Brazilian rosewood, or jacaranda (D. Capital. For more information, please visit www.marketron.com. About Citrix Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and most trusted name in on-demand access. More than 160,000 organizations around the world use the Citrix Access Platform to provide the best possible access experience to any application for any user. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and individuals. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Citrix annual revenues in 2004 were $741 million. Learn more at http://www.citrix.com. Citrix(R) and GoToAssist(TM) are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners. |
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