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Citrix Fuels Virtual Desktop Revolution for Millions of XenApp Users.


XenApp Customers Can Leverage Existing Investment to Deliver Virtualized Desktops and Applications to Every User in the Enterprise

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ), today announced a new 2-for-1 trade-up offer that makes it easy for Citrix[R] XenApp[TM] customers to realize all the benefits of desktop virtualization Simultaneously running multiple copies of the same operating system or different operating systems on a desktop computer. See virtual machine.  by stepping up to the new XenDesktop 4. The "Trade-up to XenDesktop 4" program allows XenApp customers to trade up their existing XenApp concurrent user In computer science, the number of concurrent users for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people using the resource at the same time.  licenses for twice the number of XenDesktop 4 user licenses - a savings of up to 80 percent off list price. With its new FlexCast[TM] delivery technology, XenDesktop 4 is the first product in the industry to deliver every major type of virtual desktop in a single, integrated solution (see separate announcement today). XenDesktop 4 further extends the value of desktop virtualization by including all the functionality of XenApp as a core integrated feature, making it easy for customers to deliver on-demand applications as a seamless part of their overall desktop management strategy. By taking advantage of this limited-time trade-up offer, XenApp customers can make virtual desktops a reality for all of their employees at a fraction of the cost.

XenApp Customers are Ready for Desktop Virtualization

XenApp customers have already taken an important first step towards centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 desktop management, delivering an estimated 25 million applications to more than 100 million users every day1. Many of these same customers are now looking to extend the benefits of centralization cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 to all desktops in the enterprise. The new Trade-up to XenDesktop 4 program gives these customers the best of both worlds, allowing them to leverage all the functionality they already own, while adding a simple, low-risk path to full desktop virtualization when they are ready. For many enterprise customers, the upcoming Windows 7 desktop refresh provides the perfect opportunity to choose from a variety of virtual desktop models to simplify desktop management enterprise wide.

"Customers clearly want the flexibility to purchase one simple license that can address any combination of desktop and app virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used.

Hardware Virtualization
Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer.
 requirements. With XenDesktop 4, that's exactly what we're delivering," said Al Monserrat, senior vice president, sales and services, at Citrix. "With the new Trade-up to XenDesktop 4 program, we're taking that flexibility one step further for existing XenApp customers. In addition to the attractive 2-for-1 trade up offer, this program allows them to continue using all the capabilities of XenApp as they always have, with the full flexibility to add virtual desktop functionality at their own pace."

The Best Solution for Every Customer

For more than 100 million users worldwide, XenApp has consistently proven that it delivers superior performance, security and TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI.  across a wide variety of use cases, cutting application management costs in half for most customers. With XenApp now included as a core integrated feature of XenDesktop, most customers going forward will find XenDesktop 4 to be the best solution to meet their combined desktop and app virtualization needs.

For customers focused on delivering Windows applications A program that is written to run under Microsoft's Windows operating system. Such applications typically run under all 32-bit versions of Windows, but earlier applications might also run under the 16-bit versions (Windows 3.x) as well. See Windows.  with no plans to step up to desktop virtualization in the near future, the standalone XenApp product line will continue to be the best solution to meet their needs. Because XenApp is sold on a concurrent user basis, it also remains the most cost-effective solution for use cases with high application concurrency Operations that are performed simultaneously within the computer. For example, dual-core CPUs provide complete overlapping of two independent processes. See dual core, hyperthreading, multiprocessing, multitasking, multithreading, SMP and MPP.

concurrency - multitasking
 ratios. Cloud providers delivering Windows apps as an on-demand service will also find XenApp to be the best solution, as will independent software vendors offering XenApp as a part of their enterprise application platforms.

Program Pricing

To take advantage of the full 2-for-1 trade-up offer, customers active on Subscription Advantage must trade up all their existing XenApp licenses. Suggested list pricing for the trade-up begins at $45 per user, plus the normal cost of subscription renewal - a savings of up to 80 percent off the list price of XenDesktop 4. Additional trade-up offers are available for customers who only wish to exchange a portion of their existing XenApp licenses. All trade-up offers are available through June 30, 2010, and are also valid for customers with previous generations of Citrix application virtualization A smaller umbrella term within the larger umbrella term of "virtualization." It refers to several techniques that make running applications more protected, more flexible or easier to manage. See virtualization, network virtualization and storage virtualization.  solutions such as Presentation Server or MetaFrame. For complete information and program details, please visit http://www.citrix.com/xendesktop4/tradeup.

About Citrix

Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtualization, networking and software-as-a-service (SaaS) technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center[TM], Citrix Cloud Center[TM] (C3) and Citrix Online Citrix Online is a division of Citrix Systems, Inc. (Nasdaq: CTXS) that sells Web-based remote access, support, and collaboration software and services. Its products are GoToAssist, GoToMeeting, GoToMyPC, and GoToWebinar.  Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world's largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

For Citrix Investors

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 which are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Citrix[R], XenApp[TM], XenDesktop[TM], Citrix Delivery Center[TM] and Citrix Cloud Center[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

1 Based on internal estimates
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Comment:Citrix Fuels Virtual Desktop Revolution for Millions of XenApp Users.
Publication:Business Wire
Geographic Code:1U9CA
Date:Oct 6, 2009
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