Citrix Expands Channel Incentive Program for Partners That Deliver Embedded XenServer Solutions.Citrix Continues to Innovate Channel Program by Compensating Channel Partners That Influence OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Deals FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. -- Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ), the global leader in application delivery infrastructure, extended its popular Citrix Advisor Rewards program today to pay channel partners on sales of Citrix XenServer[TM] software that ships as an embedded Inserted into. See embedded system. feature in servers from original equipment manufacturers (OEMs) like HP. The program, originally introduced in 2004, pays Citrix[R] Solution Advisors for designing and delivering solutions based on Citrix application delivery products, even if a different channel partner ultimately fulfills the order. Extending the program to include embedded versions of XenServer eliminates any potential channel conflict with OEM partners and ensures strong incentives across the board by compensating partners that influence embedded XenServer deals as well as those who fulfill them. "With this new OEM element Citrix has once again set the standard in partner profitability with its Citrix Advisor Rewards program," stated Scott Gorcester, President, Moose Moose, river, Canada Moose, river, c.50 mi (80 km) long, formed in central Ont., Canada, by the Mattagami and Missinaibi rivers. It flows NE to its confluence with the Abitibi River and into SW James Bay near Moosonee. Logic, a leading Seattle-based IT services firm. "I am free to focus on being a trusted advisor to my customers without worrying about profitability. Citrix has once again proved to me and to the industry that it understands how to best leverage their partners to meet customer needs. The channel is clearly part of its DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. ." Citrix has announced several OEM agreements in recent months to embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. XenServer in servers from leading systems vendors such as HP. As a result of today's announcement, the Citrix Advisor Rewards program now pays channel partners on sales of these products, effectively eliminating potential channel conflict and focusing the extensive expertise of Citrix Solution Advisors on delivering the best possible solutions to customers. With OEM products now included in the rewards program, systems manufacturers that embed Citrix technology can leverage an extensive pool of channel resources and expertise to address their customers' ever changing needs. "We continually work with our partners to build the most profitable partner program and the most skilled partner community," stated Al Monserrat VP Channels, Strategy & Sales Operations for Citrix. "As a channel-centric company, we recognize the value our partners bring to a total solution, including the specification of hardware that includes embedded Citrix products." In March 2008, Citrix and HP announced the availability of the integrated server virtualization (1) Running applications in separate, isolated partitions within a single server. The "virtual machine" method can run different operating systems simultaneously, whereas the "OS virtualization" method runs applications for only one operating system (see virtual machine and OS solutions Citrix XenServer HP Enterprise and HP Select Editions. The new products feature a unique and exclusive easy-to-use graphical management console A terminal or workstation used to monitor and control a network. See Microsoft Management Console. and are seamlessly integrated with HP Insight Control management software that administers HP ProLiant and BladeSystem servers. With this new solution, customers are able to deploy and manage a virtualized environment and benefit from the ability to purchase an entire server virtualization solution from HP with the added benefit of interoperability and HP support. "Customers want to implement virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used. Hardware Virtualization Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer. with reduced risk, and HP understands that the channel is essential to meeting those requirements," said Scott Farrand, vice president, Industry Standard Server Software, HP. "Citrix's new channel program enables partners to offer a comprehensive virtualization solution that integrates the power of HP ProLiant servers with the rich functionality of the Citrix XenServer HP Select Edition from a single, reliable source." About Citrix Citrix Systems, Inc. (NASDAQ:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 215,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100 percent of the Fortune 100 companies and 99 percent of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 8,000 partners in more than 100 countries. Annual revenue in 2007 was $1.4 billion. Citrix[R] and Citrix XenServer[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners. |
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