Citrix Establishes Operations in Pacific Rim Opens Office in Australia to Meet Market Demand for WinFrame Thin-Client/Server System Software.SYDNEY, Australia--(BUSINESS WIRE)--August 20, 1997--Citrix Systems, Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ), developer of WinFrame(R) system software for thin- client/server computing, today announced its new sales and marketing initiative in the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. marketplace, with the opening of a local office in Sydney, Australia. The Sydney-based Citrix team will concentrate on local sales and marketing-serving corporate customers; distributors and value-added solution providers of the Citrix Solutions Network; as well as Citrix strategic partners, such as Microsoft and IBM Many people are too new to the computer industry to remember that IBM once occupied the lofty position that Microsoft currently enjoys. Today, it's a Microsoft versus The Rest of the World computer industry. Yesterday, it was IBM versus everybody else. , in the Southern Pacific Rim. Omega Computer Systems, a Citrix distributor for over seven years in Australia, and Datapac Australasia, an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Partner, will work closely with Citrix to address growing demand for WinFrame system software and Independent Computing Architecture Independent Computing Architecture (ICA) is a proprietary protocol for an application server system, designed by Citrix Systems. The protocol lays down a specification for passing data between server and clients, but is not bound to any one platform. (ICA Ica (ē`kä), city (1993 pop. 108,724), capital of Ica dept., SW Peru, on the Pan-American Highway. It is a commercial center for the cotton, wool, and wine produced in the region. There are several summer resorts nearby. (R)) thin-client/server technology in the Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. markets. "The Pacific Rim is a strategic market for Citrix," said Roger W. Roberts, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. "Omega Computer Systems and Datapac have already laid a strong foundation for thin-client/server computing in Australia by delivering WinFrame system software to organizations seeking a high-performance, low-cost way to deploy, access and manage business-critical applications across the enterprise. The opening of a Citrix office and the appointment of a management team will further accelerate the adoption of WinFrame and ICA software as the emerging standard for delivering mission-critical Windows applications to any device, anywhere." "We have been a long-time believer in Citrix's innovative technologies and products," said John Foxe, President, Omega Computer Systems. "Citrix has demonstrated a successful track record in delivering robust solutions that provide access to virtually any business application across any network connection to any type of client, while delivering real bottom-line business benefits: reduced cost of ownership and increased manageability through centralized application deployment." WinFrame system software for thin-client/server computing delivers a high-performance, low-cost way to deploy, manage and access business-critical applications throughout the enterprise while safeguarding application performance, data security and administrative control Direction or exercise of authority over subordinate or other organizations in respect to administration and support, including organization of Service forces, control of resources and equipment, personnel management, unit logistics, individual and unit training, readiness, mobilization, . WinFrame's Independent Computing Architecture (ICA) enables applications to be centrally deployed across heterogeneous computing environments, regardless of user location, available bandwidth, type of client hardware or operating platform. WinFrame thin-client/server software is used by thousands of enterprises to support well over a million users worldwide. Thin-client/server computing is an evolutionary approach to enterprise computing that takes an existing computing infrastructure hardware, operating systems, software, networks, standards further, in the fastest, easiest and most cost-effective way. Thin-client/server computing is a model in which applications are deployed, managed, supported and executed 100% on a server. It uses a multi-user operating system and a method for distributing the presentation of an application's interface to a client device. Thin-client/server computing offers the benefits of better manageability, access, performance and security, which help reduce the total cost of ownership. Founded in 1989, Citrix Systems, Inc. is a leader in system software for thin-client/server computing. The WinFramer product line and Independent Computing Architecture (ICA(R)) thin- client/server technology are marketed through a worldwide business alliance of value-added resellers, system integrators, OEM licensees and industry associates. Citrix is based in Fort Lauderdale, Fla. and is traded on the Nasdaq National Market under the symbol CTXS. Forward-looking statements in this release are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements which involve risks and uncertainties, including, without limitation, risks associated with the company's reliance upon its strategic relationships with Microsoft and other strategic partners, dependence upon broad-based acceptance of the company's ICA protocol, management of growth, the possibility of undetected software errors, and dependence on proprietary technology, as well as risks of downturns in economic conditions generally, and in the software industry specifically, and risks associated with competition and competitive pricing pressures. For a more detailed description of the risk factors associated with the company, please refer to the company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended December 31, 1996, and its Quarterly Report on Form 10-Q Form 10-Q See 10-Q. for the quarter ended June 30, 1997, recently filed with the Securities and Exchange Commission. -0- The Citrix(R) logo, WinFrame(R) and ICA(R) are registered trademarks of Citrix Systems, Inc. MultiWin(TM) is a trademark of Citrix Systems, Inc. for which there is a pending application for registration in the U.S. Patent and Trademark Office. All other trademarks and registered trademarks are property of their respective owners. CONTACT: Vicky Harris, Citrix Systems, Inc. (954)267-2246 or vickyh@citrix.com or Melissa Bath, Marketing Directions (61)2-9959-4544 or melissa_bath@mdsyd.com |
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