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Citizens Financial Selects Watch Hill Partners for Strategic Information Technology Initiative; Project to Deliver Consistent Customer Information To All Business Channels.


Business/Technology Editors

PROVIDENCE Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , R.I.--(BUSINESS WIRE)--Nov. 13, 2001

Watch Hill Partners, a strategic technology and business process consultancy focusing on customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), announced that Citizens Financial Group, a $32.4 billion financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 company, has selected Watch Hill for the primary project management of its enterprise application integration initiative to support branch automation.

The goal of the project is to use new technologies to allow Citizens to develop an increased customer knowledge base; to provide enhanced convenience and functionality in its self-service delivery channels; and to provide a wealth of customer information to Citizens' employees working directly with customers. The new information architecture must integrate with any new channel technologies, provide consistent customer information to all business channels Business channels are TV channels that concentrate on business news. List of channels
  • CNBC (American channel produced by NBC-Universal).
  • Bloomberg Television (American channel produced by Bloomberg LP)
, and be scalable enough to support an aggressive annual growth rate.

"Clients like Citizens understand the need for a thoughtful, comprehensive and measurable approach to information architecture. From the beginning of the project, we were both committed to a phased roll out that would give us points of evaluation where we could demonstrate results along the way," said Watch Hill Managing Partner Brad Waugh. " Customer information is critical to a business like Citizen's and this initiative provides a strategic platform that allows for growth while providing the utmost in service to its thousands of customers across New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. ."

About Watch Hill Partners

Watch Hill Partners (www.whpi.com) is a strategic customer relationship management consultancy that helps clients to achieve results by providing a dedicated regional team that stays on a project throughout the implementation lifecycle. Watch Hill combines business process expertise in markets like financial services, insurance, and pharmaceuticals, with strategic methods for capitalizing on technology investments. Watch Hill's selective approach to projects and employees ensures that all clients turn into references.

With offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Boston and Providence, the company services clients in the New England/New York York, former name of Toronto, Canada
York, Ont.: see Toronto, Ont., Canada.
York, city, England
York, city (1991 pop. 123,126) and district, North Yorkshire, N England, at the confluence of the Ouse and Foss rivers.
 areas. For more information, contact Watch Hill Partners at 401-453-4800.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2001
Words:324
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