Citizens, Hanover Launch a USADATA Direct Mail Portal for Agents.Business Editors NEW YORK--(BUSINESS WIRE)--March 5, 2002 Allmerica Financial's (NYSE NYSE See: New York Stock Exchange :AFC (1) (Application Foundation Classes) A class library from Microsoft that provides an application framework and graphics, graphical user interface (GUI) and multimedia routines for Java programmers. ) two regional property and casualty insurers, Citizens Insurance Company of America and The Hanover Insurance Company, announced the launch of an Internet-based direct mail portal(TM) for its independent agents. Offered through USADATA, the online portal enables agents to inexpensively and efficiently prospect for new customers and execute direct mail campaigns. USADATA is a leading provider of online applications, which simplify and automate marketing processes. The direct mail portal has been developed exclusively for Citizens and Hanover agents and resides on a password protected web site. The Internet-based portal allows agents to select targeted mailing lists based on geographic area, consumer demographics or business characteristics; customize postcards; and execute complete direct mail campaigns. USADATA coordinates prospect-list generation, printing and mailing of all direct mail pieces. Real-time mailing lists, tailored to the agent's specifications, are available from the Acxiom(R) Corporation's Acxiom Data Network(TM). "During this technological era, in which direct marketing and e-commerce continue to play a major role in today's insurance marketplace, this online portal makes it possible for Citizens and Hanover agents to easily and quickly launch direct mail programs that are highly targeted and get results," said Peter H. LaPuc, Vice President of Marketing for America Property & Casualty Companies. About Allmerica Citizens Insurance Company of America and The Hanover Insurance Company sell a wide range of personal and business insurance products through independent agents. Both companies are affiliates of Allmerica Financial Corporation (NYSE:AFC), one of the largest financial services groups in the country. Citizens and Hanover enjoy Excellent ratings from A.M. Best Company. About USADATA USADATA, based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , provides Marketing Process Automation solutions that simplify and automate traditional marketing processes such as direct-mail campaigns, prospecting and research. Using XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. and Web technologies, USADATA's portals offer instant access to business and consumer data as well as outsourced mailing and printing services. The company focuses on meeting the needs of organizations with decentralized networks of agents, brokers, sales representatives or franchisees. USADATA's current clients include MetLife (NYSE:MET), Pitney Bowes (NYSE:PBI PBI protein-bound iodine. PBI abbr. protein-bound iodine PBI, n See iodine, protein-bound. PBI protein-bound iodine. ), Advanta Corporation (Nasdaq:ADVNB, ADVNA ADVNA Advanta Corporation (stock symbol) ), Jiffy Lube (NYSE:PZL PZL Panstwowe Zaklady Lotniczc (State Aviation Works) ), Conseco (NYSE:CNC (Computerized Numerical Control) See numerical control. CNC - Collaborative Networked Communication ), Waddell and Reed (NYSE:WDR), Minuteman Press and the National Football League. For more information, call 212/679-1411 or visit www.USADATA.com. Direct Mail Portal is a trademark of USADATA. |
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