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Citizen America Names New Sales & Marketing VP.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--Aug. 26, 1996--Citizen America today announced the appointment of Michael Rovins to the position of vice president, sales and marketing at the computer products manufacturer.

In his new post, Rovins will manage the sales and marketing functions of Citizen's branded products in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada. These include photo-realistic color printers A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. , as well as a full line of portable printers for the growing notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous.  market.

"Citizen has the right products at the right time," said Rovins. "And with a host of new computer products in the coming year, the company is well positioned to remain an industry leader."

Rovins brings over 18 years in the computer products industry to Citizen, having held key senior management roles at other firms. Most recently he served as vice president of sales and marketing at Star Micronics.

"We are proud to welcome Michael to the Citizen family," said Herb Eklund, senior vice president of Citizen America. "He is an industry veteran who brings the right combination of experience and tenacity to our company."

Rovins will work both at Citizen's Santa Monica corporate headquarters and at the company's newly established corporate office in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

Citizen America Corporation is a subsidiary of Citizen Watch Company, Ltd., the world's largest manufacturer of watches and other timepieces. The company is a leading provider of mid-range printers in North, Central and South American markets. Products include color, laser, portable, and color-capable dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. .

The company is headquartered at 2450 Broadway, Suite 600, Santa Monica, CA 90404; Telephone: 310/453-0614, FAX: 310/453-2814. The corporate office in New York is located at 599 Lexington Avenue, Suite 2300, New York, NY 10022; Telephone: 212/836-4053, FAX: 212/836-4866, http://www.citizen-america.com.

CONTACT: Citizen America Corp.

Duane Yamashita, 310/453-0614 (Company Contact)

Matt Roberts Matt Roberts (born 19 July 1978 in Portsmouth, Rhode Island) is an American musician, the guitarist from the alternative rock band 3 Doors Down.

Roberts founded the band in 1996 together with Brad Arnold and Todd Harrell.
, 310/453-4614, ext. 288 (Editorial)

mrobertscac@mcimail.com

http://www.citizen-america.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 26, 1996
Words:314
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