Citigate Cunningham Appoints High-Tech PR Veteran to Lead Sun Account; Bennett Joins Palo Alto Office.Business Editors/High-Tech Writers PALO ALTO, Calif.--(BUSINESS WIRE)--Jan. 29, 2003 Citigate Cunningham today announced the appointment of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most veteran Bill Bennett to vice president and portfolio leader for the firm's Palo Alto office. Bennett will manage the Sun Microsystems account, reporting to Citigate Cunningham president Paul Bergevin. Bennett, a former senior vice president at Ruder Finn and Golin-Harris, has over 20 years of agency and corporate public relations experience. He brings a deep knowledge of enterprise hardware, software and services to Citigate Cunningham through his work with high-tech clients such as NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , SonicWALL, Sun Microsystems, Tandem Computer, Tektronix and Toshiba. "Bill's extensive background and experience make him a perfect fit for Citigate Cunningham and the Sun Microsystems account," said Bergevin. "We are happy to add such a seasoned practitioner to our team." Prior to joining Citigate Cunningham, Bennett served as an independent consultant, providing market planning, positioning and program design to companies including Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Pulsent and Actuate. During his tenure at Ruder Finn, Bennett worked with a diverse client base ranging from network security to online communities to parenting clients, helping to grow the San Francisco office from a $1 million to a $4.1 million annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. run rate. Prior to that, Bennett founded Information Design Associates LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (IDeA), an integrated marketing consultancy that helped clients such as Levi Strauss & Co. and NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform Interspace interspace /in·ter·space/ (in´ter-spas) a space between similar structures. in·ter·space n. A space between two things; an interval. develop and implement marketing strategies, with services ranging from in-depth market research to media production and other marketing communications. Bennett had earlier returned to the consulting world after successful marketing and communications positions at Hewlett-Packard and Convergent Technologies. At the Smithsonian Institution Press, Bennett served as executive producer for the Smithsonian Collection of Recordings, leading the label to a Grammy Award, and a string of Grammy nominations and other industry recognition for excellence in all production values. He began his career as a freelance writer and editor for media outlets including PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , Smithsonian Magazine and The Washington Star. Bennett received his Bachelor of Arts degree from Princeton University. He lives in Foster City, Calif. About Citigate Cunningham Citigate Cunningham is a global public relations agency specializing in helping clients build market and brand leadership positions. Through the application of its powerful research-based methodology called Cunningham Momentum Management(TM), the company delivers unparalleled media and analyst relations, strategic communication counsel, positioning services and qualitative and quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. to technology-oriented companies. In business since 1985, Citigate Cunningham (formerly Cunningham Communication, Inc.) is now a wholly-owned subsidiary of one of the top five worldwide communication companies, the Incepta Group plc, and a technology cornerstone of the worldwide Citigate Global Technology Practice, a multi-disciplinary high-tech marketing group. The agency is headquartered in Palo Alto, Calif., with additional offices in San Francisco, Calif., Cambridge, Mass. and Austin, Texas. It has the ability to service clients worldwide with its sister Incepta agencies. |
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