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Citibank Ranked Number One Online Bank by Watchfire GomezPro.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Online Service Also Takes Top Honors in the On-Site Resources, Internet Transactor and One-stop Shopper Categories

Citibank.com has again been ranked # 1 overall in online banking in the Q2 2004 Internet Banker Scorecard published by Watchfire(R) GomezPro(TM), the website benchmarking and assessment services business unit of Watchfire Corporation. WatchfireGomezPro Services offer customers the ability to benchmark their online business against industry best practices and evaluate key tasks for user experience issues to improve the effectiveness of this channel.

The most recent Watchfire GomezPro Scorecard states, "Citibank is most notable for offering a broad and deep array of information and functionality to both prospects, and more importantly for the Scorecard, existing customers." The company also took top honors in the On-Site Resources, Internet Transactor and One-stop Shopper categories. This is the seventh time Citibank has been awarded the number one Scorecard position.

The Watchfire GomezPro Scorecard also states that new changes to Citibank.com include the ability for new-to-bank customers to start using a checking account before the bank has received signature cards, and the ability for prospects to send a secure message to the bank though an on-site email service See Internet e-mail service.  which has been available to existing customers for a long time. Additionally, the Scorecard noted improvements to the site demonstrations and the help system.

"We appreciate the Scorecard's thorough assessment and evaluation of ongoing developments in the online financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 industry. It encourages all of us to work harder, and we continually strive to make Citibank.com the best service available in online banking," said Catherine Palmieri, Managing Director of Citibank.com.

Citibank.com allows the use of e-signatures to expedite account openings and is the only major bank in the industry widely offering Inter-Institution Funds Transfers to its customers. The service also provides advanced features such as online check images, online chat with instant callback An authentication technique that calls the sender back. After connection is made, the receiving side breaks the connection and calls the sender to ensure that the logon was made from the authorized computer. Callback prevents a stolen ID and password from being used on a different machine.  features, an online bill payment promise, consolidated email and wireless alerts, and last-time login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on.  time stamp See timestamp. . Among other product distinctions, Citibank offers seven-year statement history, online wire transfers and Citibank(R) Global Transfers, an affordable, convenient real-time funds transfer service between Citibank accounts domestically and internationally and to Banamex accounts in Mexico. The service also offers account aggregation Account aggregation is a method that involves compiling information from different accounts, which may include bank accounts, credit card accounts, investment accounts, and other consumer or business accounts, into a single place. , transaction capabilities in English and Spanish and a robust customizable home page.

Citibank.com is offered for free, along with free unlimited online bill payment, to Citibank account holders. Citibank currently has approximately 4 million consumer bank customers in the U.S., and almost 1.5 million bank online. Over the past year, Citibank customer activations for online banking services have doubled, and customer activations of bill payment have increased nearly threefold.

Watchfire GomezPro Scorecards are available at http://www.watchfire.com/scorecards. To learn more about Citibank.com, consumers may visit www.citibank.com or call 1-800-374-9700.

Citibank is a member of Citigroup (NYSE NYSE

See: New York Stock Exchange
: C), the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 global financial services company with some 200 million customer accounts in more than 100 countries, which provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , Banamex, and Travelers Life and Annuity. Additional information may be found at: www.citigroup.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 21, 2004
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