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Citibank Finishes First in Forrester's Banks PowerRankings.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 13, 2000

Citibank finishes first with top scores for features and value in this fall's PowerRankings(TM) of online banks by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, Inc. (Nasdaq: FORR FORR Friends of the Russian River
FORR Freedom of the Road Riders (Motorcyclists)
FORR Flight Operations Readiness Review
). Forrester PowerRankings combines survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading US eCommerce sites. The companies that rank below Citibank are Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

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Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, Bank One, First Union, Wachovia, U.S. Bank, Fleet Bank, Bank of America
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Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
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Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association.
 Bank, and Chase Manhattan.

Citibank ranks highest in value, thanks in part to free bill payment. But like all of the tested bank sites, it has drawbacks, including an average 60-hour delay in responding to email inquiries. And the site doesn't remember visitors, constantly forcing loyal users and prospective customers to select their geographic location when accessing the home page.

Easy-to-use Wells Fargo places second, just a few points off the lead. The site earns the highest marks in usability, despite its overcrowded o·ver·crowd  
v. o·ver·crowd·ed, o·ver·crowd·ing, o·ver·crowds

v.tr.
To cause to be excessively crowded: a system of consolidation that only overcrowded the classrooms.
 navigation bars. The banking and bill payment sections are straightforward, but having to provide a social security number and password in order to wait on hold can be frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
.

Bank One registers a close third, aided by its free bill payment and effective search engine. Its Internet-only accounts are a good bargain -- with a low $500 minimum balance and five free off-network ATM transactions. But limitations like inconsistent navigation and restricted call center hours hold the site back.

Despite high marks in customer service, low scores in usability and transacting sink Chase Manhattan to last place. The site has a sleek home page and free bill payment, but prospective customers can't open a checking account or compare account features and fees online.

"None of the banks tested stood out from the crowd," said Tom Rhinelander, senior analyst at Forrester Research. "Disconnected online banking and bill payment sections require customers to log off one section to access another, while other banks have accounts available online but make consumers phone in transactions, resulting in an inconvenient online banking experience. Needless to say, there's plenty of room for improvement from No. 1 to No. 10."

For the latest PowerRankings, Forrester surveyed 10,000 consumers from the NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Group's online panel. These consumers identified the financial institutions that they have an online account with and rated their experiences. A team of Forrester shoppers then evaluated the experience on sites that had a statistically valid number of consumer respondents by performing a series of rigorous tests. The consumer data and Forrester shopper scores were then synthesized and weighted, with consumer views accounting for two-thirds of the overall PowerRanking. A complete set of PowerRankings results -- both consumer and Forrester shopper data -- is made available to all ranked companies free of charge.

In the coming weeks, Forrester will announce the results of additional PowerRankings categories. Additional information about each of the categories, including a complete set of rankings and scores, can be found at the PowerRankings Web site -- http://powerrankings.forrester.com.

Forrester Research is a leading independent Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies.

Internet research is the practice of using the Internet, especially the World Wide Web, for research.
 firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price.  enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch(TM) Reports, an array of advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, assessment tools, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester's European Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com.

eResearch and PowerRankings are trademarks of Forrester Research, Inc.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 2000
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