Citibank Deploys AdviceAmerica's Financial Planning Platform; AdvisorVision(R) Used by Citicorp Investment Services Financial Executives.FREMONT, Calif. -- AdviceAmerica, Inc. (www.adviceamerica.com), a leading provider of innovative planning and relationship management solutions, announced today that Citibank has licensed and deployed its AdvisorVision platform as the next generation of Citipro(R) for use by Citibank and its broker dealer affiliate, Citicorp Investment Services. Currently used by Citicorp Investment Services, the AdviceAmerica-driven Citipro system is a personal, comprehensive analysis that provides clients with an evaluation of their financial situations and then seeks to identify solutions to their financial challenges. Citipro addresses specific client needs through cash management, income protection, investment management and debt management solutions. Citibank selected AdviceAmerica because it met its exacting criteria for a flexible and scalable platform that can be tightly integrated with Citibank and Citicorp Investment Services' mainframe back office systems. AdvisorVision is an enterprise-class, comprehensive financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against platform that generates tailored actionable alternatives. "Citigroup is a leader in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, and Citibank and Citicorp Investment Services, as members of the Citigroup family of companies, are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to expand the depth and breadth of the financial guidance that they provide to their respective clients. After an extensive review of several potential financial vendors, we found that AdviceAmerica had the flexibility to meet the broad business requirements of multiple Citi business units," said Malik Sarwar, President of Citicorp Investment Services. "The next generation of the Citipro application is based upon AdviceAmerica's platform and is seamlessly connected to multiple back office systems to pre-populate real-time client data and virtually eliminate manual data entry. The application substantially increases Citicorp Investment Services' Financial Executives' productivity and significantly enhances how we deliver financial guidance to our clients. The response from our Financial Executives and clients has been very positive." AdvisorVision offers a dynamic, easy to navigate user interface that connects to a variety of data sources and applications across the company. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Purna Pareek, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdviceAmerica, "We are pleased to assist Citicorp Investment Services in delivering the next Citipro platform to help their Financial Executives build deeper relationships with their clients. AdviceAmerica is proud to have its AdvisorVision platform deployed by such an outstanding financial institution as Citicorp Investment Services." AdvisorVision helps financial institutions such as Citicorp Investment Services with three strategic priorities -- asset growth, compliance control, and competitive differentiation. It enhances productivity and effectiveness so firms can more efficiently build broader, trusted relationships and help find suitable products and services. The rules providing product alternatives are centrally managed for compliance control even though Financial Executives are geographically dispersed. About Citibank and Citicorp Investment Services Citibank and Citicorp Investment Services are subsidiaries of Citigroup (NYSE NYSE See: New York Stock Exchange :C), the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae global financial services company with some 200 million-customer accounts in more than 100 countries. Citigroup's subsidiaries provide a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management to consumers, corporations, governments and institutions. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , Citicorp Investment Services and Banamex. Additional information may be found at: www.citigroup.com. About AdviceAmerica AdviceAmerica is a leading provider of innovative financial planning and relationship management solutions that enable financial services providers to increase assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. , strengthen client relationships, and gain competitive advantage. Through its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. AdvisorVision, AdviceAmerica is redefining the next generation of dynamic and collaborative planning systems See spreadsheet and financial planning system. linked to online data sources. By incorporating the industry's first Web-powered advice generation engine, AdvisorVision goes beyond needs analysis to present actionable, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and suitable advice. Contact AdviceAmerica at: www.adviceamerica.com or call: 510-742-4220. |
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