Citibank Announces Upgrade to No. 1 Rated Internet Banking Service.NEW YORK--(BUSINESS WIRE)--June 17, 1998-- Aggressive National Push to Introduce Enhanced Software And Expanded Access Expanded access refers to the inclusion of patients in a clinical trial for a new therapeutic treatment or chemical entity, where those patients would not satisfy the enrolment criteria for the scientific study in progress. through America Online See AOL. (R) and Microsoft Internet Explorer See Internet Explorer. (R) New Customers Nationwide Will Receive $25 Each - Just for Trying Free Online Banking with Citibank! Citibank, the first and only major consumer bank to offer customers free Internet banking nationwide, today unveiled a significant upgrade to its Direct Access Internet banking service, which will dramatically expand the bank's reach into homes across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Specifically, Citibank's Direct Access service is now available to the millions of Americans who use America Online and Microsoft Internet Explorer to access the Internet; the service also features a new "reduced graphics option" to speed transaction time for customers. As part of its commitment to introduce more consumers to the benefits of Internet banking, Citibank will launch a massive nationwide marketing campaign for Direct Access beginning in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on June 17. For a limited time, the bank will offer $25 cash to every new customer who uses the new Direct Access to complete at least two bill payment transactions by September 30, 1998.(1) "Citibank is now able to deliver secure Internet banking," said Stephen J. Liguori, Citibank's Head of U.S. Branch Banking. "There are 26 million households on the Internet, and I want a million of them to be Direct Access customers by year-end. I'm confident this latest upgrade and expanded accessibility will get us there. We're planning to win these new customers from our competition - consider it a challenge to the rest of the banking industry." Revolutionizing the Way Americans Bank Recent improvements in online banking services, combined with consumers' growing familiarity with computer technology, have slowly begun to change the way Americans are conducting their banking, with recent trends showing that online banking is gaining in popularity. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent report by Jupiter Communications, the number of American households using online banking jumped 78 percent in 1997, to 4.8 million, and that number is expected to reach 18 million households by the year 2002. "For years Citibank has been at the leading edge in creating and delivering the kinds of electronic banking services that truly improve peoples lives," continued Mr. Liguori. "For example, ATMs didn't catch on with the public until Citibank introduced a machine here in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of that was actually consumer-friendly and safe. Getting people to bank online and over the Internet is just the latest frontier. Now with this newest version of Direct Access, we've arrived at a point where our customers can manage their personal finances anywhere, anyway and anytime they want to." Citibank has offered online banking services to its customers in the U.S. for more than 15 years, but only recently began offering Internet banking. Customers can use the Web to quickly and conveniently access their bank accounts, pay bills to virtually anyone in the U.S., transfer funds and place orders to buy and sell securities through Citicorp Investment Services(2). The bank's Internet service was initially available only through Netscape's Navigator(R) Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Citibank Named No. 1 Online Banking Service in Recent Survey This month, SmartMoney magazine(3) named Citibank "the best online bank" in the country, placing it above Chase Manhattan, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , BankBoston, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. and First Union, among others. In ranking Citibank first among 15 of the nation's top consumer banks, SmartMoney credited Direct Access for being the best in terms of security, pricing, level of service and access to account information. This is the second straight time SmartMoney has rated Citibank number one for online banking. Citibank Blue Team Distributes Direct Access Starter Kits Nationwide To launch the latest version of Direct Access, celebrate the SmartMoney award, and reintroduce Re`in`tro`duce´ v. t. 1. To introduce again. Verb 1. reintroduce - introduce anew; "We haven't met in a long time, so let me reintroduce myself" re-introduce the concept of simple, safe and secure online banking to millions of potential new customers across the U.S., Citibank is planning a major, nationwide customer sign-up campaign. New customers will be encouraged to use Direct Access directly through Citibank's Web site, at www.citibank.com. Additionally, for those customers not yet on the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises bank will distribute 250,000 Direct Access Starter Kits, with Web browser software, in its major retail markets around the country. In New York for example, 100 members of a special Citibank "Blue Team" will gather at the bank's headquarters on the morning of June 17 for a massive pep rally. After receiving their assignments, the Blue Team will hit the streets of Manhattan en mass and on bicycles, with a goal of distributing 40,000 Direct Access Starter Kits, to show once and for all that Citibank offers customers the best features and value available in Internet banking. After the event concludes, Citibank will donate all Blue Team bicycles to the city's Police Athletic League The Police Athletic League (PAL) is an organization in many American police departments in which members of the police force coach young people, both boys and girls, in sports, and help with homework and other school-related activities. . Each Direct Access Starter Kit will include a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). with Netscape's Navigator Web browser software, start-up directions for using Citibank online banking, a $25 cash-back offer, plus a selection of Elton John Sir Elton Hercules[1] John CBE[2] (born Reginald Kenneth Dwight on 25 March, 1947) is a five-time Grammy and one-time Academy Award-winning English pop/rock singer, composer and pianist. music tracks and video clips, including the classic hit songs Bennie and the Jets, Crocodile Rock and Saturday Night's Alright for Fighting. Citibank is sponsoring the 1998 Elton John World Tour, and Elton John is appearing in a number of television ads for the bank. Still Setting the Standard for Providing Secure Online Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Citibank offers the only free Internet banking service available today that lets customers perform banking transactions, pay bills, obtain stock quotes and other financial information through Citibank, and, for customers of Citicorp Investment Services, place orders to buy and sell stocks, bonds and mutual funds. In addition, Citibank customers can use online banking to begin the process of applying for a checking or savings account Savings Account A deposit account intended for funds that are expected to stay in for the short term. A savings account offers lower returns than the market rates. Notes: . Citibank continues to provide a complete range of standard online banking services as well, like the ability to view account information in real time, transfer funds between linked accounts and send/receive electronic messages with customer service staff. It also allows customers to coordinate multiple accounts, including Citibank checking and savings accounts and mortgages, Citibank credit card accounts, and Citicorp Investment Services brokerage accounts. In terms of online security, Citibank uses 128-bit encryption, the highest level of security readily available, to help protect customer information. Citibank's Direct Access online banking service is available at no extra charge to customers living anywhere in the United States. Customers can learn more by visiting Citibank's web site, at www.citibank.com. The CD-ROM starter kits, including the Elton John music and video clips, can also be ordered free by calling 1-800-374-9700. Citibank is a subsidiary of Citicorp, a global financial services organization serving consumers, businesses, governments and financial institutions through more than 3,000 locations in 100 countries and territories. (1) Certain restrictions apply. (2) Securities transactions are through Citicorp Investment Services, member NASD/SIPC, and a subsidiary of Citibank. Investment products are not obligations of or guaranteed by Citibank or Citicorp Investment Services, are not bank deposits or FDIC FDIC See: Federal Deposit Insurance Corporation FDIC See Federal Deposit Insurance Corporation (FDIC). Insured and are subject to investment risks, including possible loss of the principal amount invested. (3) SmartMoney magazine is a joint venture of Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company, Inc. and Hearst Communications, Inc.
CONTACT: Citibank
Maria Mendler
212/559-0409
or
Ruder Finn
Joe Miller
212/715-1602
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