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Citibank's New Access Account Offers Affordable 'Checkless' Checking and Other Financial Services for 'Unbanked' Consumers; 'Starter' Bank Account Will Also Appeal to Other Consumers.


Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 17, 2003

Citibank today introduced the new Citibank Access Account, the most comprehensive bank account specifically designed to meet the needs of the approximately 12 million United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  households that do not fully utilize banking services - or any at all - and other consumers with limited banking transaction needs.

"We know there are a lot of people in this country who don't participate in the banking system. They may feel they don't have enough money to open an account or think they can't afford one; they may be intimidated in·tim·i·date  
tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates
1. To make timid; fill with fear.

2. To coerce or inhibit by or as if by threats.
 by the financial system, or just feel there is not an account that's right for them," said Ajay Banga, President of Retail Banking, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  at Citibank. "Most banks don't even have a product to offer them. We were determined to come up with a quality product that knocks down entry barriers and makes it easy for them to bank. The Citibank Access Account is designed to bring these people into the financial system and help them become part of mainstream America," Mr. Banga added.

The Access Account is the only "starter" account offered by a major bank that offers such a wide range of low-cost and easy-to-use financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. The Citibank Access Account will make it easy for consumers to improve their financial security and plan for the future. One of the account's major distinctions is "checkless" checking, because check writing has been identified as a major obstacle for many "unbanked" consumers.

Citibank expects the Access Account will appeal to other important consumer groups, as well, given the simple financial solutions it offers. When the Access Account was piloted in Chicago earlier this year, Citibank found that a diverse range of customers was attracted to it, including recent immigrants, senior citizens, students, technology-savvy people, and consumers with limited banking needs.

In a paper to be published in the Yale Journal on Regulation in January, Michael S. Barr, Assistant Professor of Law at The University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. , and an expert on the topic of the unbanked, said, "Access to basic financial services is critical to success in the modern American economy." In the article, he notes that debit-card based accounts "may be particularly suited to low income, unbanked persons" and that pursuing these kinds of strategies can help to "transform financial services for low-income persons."

"If families are to improve their financial position and be ready for the important milestones in their lives, they must have access to quality financial services," said Maura Markus, President of Citibanking North America, Retail Distribution Group. "By addressing the basic transaction needs of consumers, the Access Account will relieve them of the risk of carrying a lot of cash and help them establish a financial gateway to build credit and assets. We named this new Citibank account 'Access' because it is the easiest and most cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 way for unbanked consumers to access the quality services provided by the world's leading financial institution.

"We believe that no other bank has addressed the needs of unbanked consumers with a product that offers the range of financial services, customer support and remittance Money sent from one individual to another in the form of cash, check, or some other manner.

Financial statements sent by a creditor to a debtor frequently refer to the process of submitting a monthly remittance.


REMITTANCE, comm. law.
 services offered by the Access Account. Citibank is proud to make this new account available to those who will benefit from it, and we look forward to serving their individual financial needs for many years," Ms. Markus concluded.

The Access Account features easy and low-cost remittance and funds transfer options. For example, Banamex, the largest bank in Mexico, and Citibank are both member companies of Citigroup, so the Access Account is able to offer a number of ways to send money to relatives and friends in Mexico. Real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  fund transfers can be sent to Banamex for as little as $5.00 per transfer. Transfers to Citibank accounts in countries in Europe and Asia are also attractively priced.

Other features of the Citibank Access Account include:

-- "Checkless" checking. The Access account does not feature

checks, but allows customers to make free, unlimited bill

payments through Citibank Online, in English or Spanish and

through the bank's automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 phone system. Account holders may

also receive a MasterCard debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account.  for cash withdrawal and

point-of-sale transactions. The account offers unlimited

Citibank ATM transactions.

-- No minimum balance or opening deposit requirement. The Access

Account does not require a minimum balance either to open or

maintain the account. Customers will have access to Citibank

services regardless of their account balance. In addition,

Citibank's $3.00 monthly maintenance fee will be waived for

Access customers who arrange direct deposit of recurring re·cur  
intr.v. re·curred, re·cur·ring, re·curs
1. To happen, come up, or show up again or repeatedly.

2. To return to one's attention or memory.

3. To return in thought or discourse.
 

deposits, such as payroll, Social Security or entitlement An individual's right to receive a value or benefit provided by law.

Commonly recognized entitlements are benefits, such as those provided by Social Security or Workers' Compensation.
 

funds.

-- Easy-to-understand statements. Customers can ask to receive

their statements in English or Spanish.

-- Access to a wide range of Citibank's banking products.

Customers will be eligible for a wide range of Citibank

services including a line of credit linked to their account, a

secured credit card and a complimentary Citipro financial

needs analysis, among others.

-- Dedicated customer service. The Access Account will be

supported by dedicated telephone customer service in English,

Spanish and Chinese. Customer service representatives will be

available to train and familiarize Access Account customers

with the services available to them.

Consumers interested in learning more about the Access Account should call 1-866-335-1191 (English), or 1-800-967-4984 (Spanish), visit www.citibank.com or stop by their nearest Citibank location.

Citigroup (NYSE NYSE

See: New York Stock Exchange
: C), the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 global financial services company with some 200 million customer accounts in more than 100 countries, provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , Banamex, and Travelers Life and Annuity annuity: see insurance.
annuity

Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities.
. Additional information may be found at: www.citigroup.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 17, 2003
Words:962
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