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Citi Introduces a Revolutionary Loyalty Program, Launches ThankYou Redemptions NetworkSM.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Offers Cardmembers More of the Redemptions They Want More Quickly and Easily -- and With More Choices -- Than Ever Before

Today, Citi Cards, the world's largest provider of credit cards, launches ThankYou Redemptions Network(SM), a new kind of loyalty rewards program designed to reward cardmembers faster than ever with a wide variety of flexible redemption options. Citi has developed ThankYou Network(SM) to encourage and show appreciation for loyal cardmembership. The program offers cardmembers accelerated point-earning opportunities, making it easier to earn valuable rewards. Cardmembers may be able to redeem their ThankYou Points(SM) faster by taking advantage of special offers, merchant bonus point promotions and combining their ThankYou Points from various participating Citi Card and AT&T Universal Card accounts at the time of redemption.

ThankYou Network has assembled an ultimate network of merchants to provide cardmembers with relevant lifestyle and experience rewards choices. Offers include gift certificates for merchandise or dining, electronics, entertainment, and travel options as well as unique items like APR APR

See: Annual Percentage Rate
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The hot air balloon is the oldest successful human-carrying flight technology, dating back to its invention by the Montgolfier brothers in Annonay,
 rides, or golf and spa packages. Rewards can even be customized with the "Your Wish Fulfilled" option, which comes with a personal shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). .

This latest benefit of owning a Citi Card is currently available on the Citi(R) Platinum Select MasterCard(R), Citi(R) Diamond Preferred(R) Rewards MasterCard(R), the CitiBusiness(R) Card, and AT&T Universal MasterCard(R). ThankYou Network will be available on additional Citi products in the future and is expected to be the largest credit cards rewards program by the end of the year.

ThankYou Network will become one of the flagship rewards programs for Citi Cards customers and Citi's strategic relationship partners. Already 4.2 million customers who were in existing point-based reward programs have been automatically upgraded to ThankYou Network. Newly acquired cardmembers in select rewards cards will be automatically enrolled in ThankYou Network.

"ThankYou Network is more than just a rewards program and is truly a meaningful way to thank our customers because we encourage cardmembers to experience redemption more quickly," said Bill Borden, Senior Vice President, Citi Cards. "By leveraging our relationships with our merchant partners and delivering a broad array of items and services at a wide range of point levels, we've made it easier and faster for our cardmembers to redeem their ThankYou Points for the things they want most."

ThankYou Network brings together a wide variety of participating merchants - retail stores, restaurants, travel providers, entertainment providers, service establishments and others - that make getting and redeeming ThankYou Points almost effortless ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
. Additionally, cardmembers can find more of their favorite things for less. With ThankYou Network, redemption items start with as few as 1,000 points, with hundreds of items under 4,500 ThankYou Points, such as an extensive selection of CDs, a special night out at the movies or gift cards from Best Buy, Macy's or Olive Garden This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
.

Redeeming ThankYou Points is simple. Cardmembers can redeem items from the website, www.ThankYouRedemptions.com, or by phone, 1-877-7REDEEM. Members and non-members alike can also preview the selection of redemption options by simply clicking on the mini catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  found on the website.

About Citi

Citigroup (NYSE NYSE

See: New York Stock Exchange
:C), the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 global financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 company has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , Banamex, and Travelers Life and Annuity. Additional information may be found at www.citigroup.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 20, 2004
Words:605
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