Citi Cards Debuts Enhanced Website to Enrich Online Consumer Experience.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Citi Cards, the world's largest provider of credit cards, today announces the release of the redesigned Citi Cards website www.citicards.com. The new site is the first of a series of enhancements geared toward creating a best-in-class online experience for consumers. The focus of this first phase is to optimize the application process for potential customers, as well as existing cardholders who are seeking additional card products. "The new design is the result of extensive consumer research as well as benchmarking against other leading financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. sites and best-in-class retail sites," said Rob Rosenblatt, executive vice president, Citi Cards. "The launch of the new Citi Cards website is the first element in the process of transforming every aspect of Citicards.com in order to enhance the online customer experience." Highlights of the newly designed Citi Cards site include: * A brand new look and feel that is clean and differentiated * An easy-to-follow, consistent navigation scheme making it easy for browsers to find information quickly, toggle To alternate back and forth between two states. toggle - To change a bit from whatever state it is in to the other state; to change from 1 to 0 or from 0 to 1. This comes from "toggle switches", such as standard light switches, though the word "toggle" actually refers to to other parts of the site, and avoid "getting lost" * An improved Card Selector The software in an identity metasystem that resides in the user's computer. Also called an "identity selector." See identity metasystem. tool that makes it easy to find the right card * An Enhanced Card Comparison Page, featuring "drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. " functionality and easy-to-scan card product features - making the card selection process into more of a true shopping experience * Completely redesigned product pages that are informative and easy-to-read * Prominent Security & Privacy tab, easily accessible on every page * Direct access to Use Credit Wisely website, which provides various financial tips and tools About Citi Citi, or Citi Cards, is a member of Citigroup (NYSE NYSE See: New York Stock Exchange : C). Citigroup, the preeminent global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , and Banamex. Additional information may be found at www.citigroup.com. |
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