Citare's Clarifex Coated Optical Lenses Selected by Pepper's Performance Eyewear; Hard Anti-Fog on Quality Substrate Seen as a Winner in Performance Sun Lens Market.LOS ANGELES--(BUSINESS WIRE)--Sept. 16, 1997--Citare, an American producer of high-quality optics, today announced a major contract with Pepper's Performance Eyeware, a leading designer and distributor of quality performance sunglasses sunglasses A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked Sunglasses based in Pittsburgh, Penn. Pepper's will purchase lenses coated with Clarifex, a revolutionary permanent hydrophobic hydrophobic /hy·dro·pho·bic/ (-fo´bik) 1. pertaining to hydrophobia (rabies). 2. not readily absorbing water, or being adversely affected by water. 3. anti-fog coating with anti-scratch and self-healing features, for a special line of active eyewear that combines high performance with high fashion. Pepper's is the first sunglass sun·glass n. 1. A convex lens used to focus the sun's rays and produce heat, especially for ignition. 2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare. firm to offer Clarifex permanent anti-fog lenses to the demanding "athletic" market. Their new line features decentered polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. lenses in eight base curve wraps. Four styles will be available in three lens colors. Performance features such as silicon nose pads and temple tips will ensure athletes can go the distance. Shipping is expected to begin Oct. 1, with prices at an affordable $79-$89 range. "This is the first of several major national distribution deals we will announce," said Bud Allen, vice president of Citare. "Our advanced anti-fog teamed with Pepper's quality, style and functionality is clearly a winning combination." "Now customers can have it all," said Steve Pepper, president of Pepper's Performance Eyewear. "These sun lenses outperform every other material we've tested. Our Italian-designed sport wraps deliver clear vision and great definition, even in high contrast situations." Before Clarifex, most anti-fog coatings were temporary, scratched easily, or could only be applied to inferior substrates. They became saturated and lost effectiveness because they employed hydrophilic hydrophilic /hy·dro·phil·ic/ (-fil´ik) readily absorbing moisture; hygroscopic; having strongly polar groups that readily interact with water. hy·dro·phil·ic adj. principles. Clarifex hydrophobic coating retains anti-fog properties in all conditions and small scratches are self-healing, making it perfect for active sports. Based in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Citare provides optical sun lenses, sport shields, ski and swim goggles goggles, n the protective eyewear worn by dental personnel and patients during dental procedures. goggles see periocular leukotrichia. , and safety glasses. Their high quality polycarbonate lenses are available in a variety of colors and coatings. Specialties include polarized A one-way direction of a signal or the molecules within a material pointing in one direction. , decentered, mirroring, wraps, photochromic Pho`to`chro´mic a. 1. Of or pertaining to photochromy; produced by photochromy. optically correct lenses (with six, eight, nine, or ten base curves) and goggles. Pepper's Performance Eyeware, founded in 1993 and privately owned, designs, manufactures, and distributes high-fashion eyewear for customers with an athletic, active lifestyle. They focus on those who surf, snowboard, skateboard, mountain bike, ski (alpine and cross-country), run and hike. To contact Citare for additional information, call Bud Allen, general manager and vice president of sales, at 310/316-1536, or fax him at 310/316-7691. To contact Pepper's Performance Eyewear for additional information, call Steve Pepper, president, at 412/688-8555, or fax him at 412/688-8518. CONTACT: Brough Communications Bruce Brough/Marsha Keeffer, 408/430-0100 bruce@brough.com / marsha@brough.com |
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