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Cistera Networks Broadens Sales Channel By Joining New Cisco Partnership Network.


Discounts and other incentives reward partners for integrating Cistera's enterprise applications

DALLAS -- Cistera Networks, Inc.[R] (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: CNWT), a leading provider of enterprise application platforms and engines for IP Communications A general term for networks that use the IP protocol for voice (VoIP) and video traffic. See IP telephony. , today announced that it has strengthened its enterprise sales channel by joining Cisco's Industry Solutions Partner Network (ISPN ISPN International Society of Psychiatric-Mental Health Nurses
ISPN Integrated Services Packet Network
ISPN International Solution Provider Network
ISPN International Society for Pediatric Neurosugery
ISPN Information Salad Podcast Network
). Cistera is now an authorized Cisco ISPN partner for vertical markets including government, education, healthcare, finance and retail. This should create significant new sales opportunities because Cisco partners now have new incentives to sell Cistera application services See ASP and Web services.  that leverage Cisco's intelligent networking infrastructure.

The Cisco ISPN engages, enables and rewards a global community of channel partners, application providers and device manufacturers to jointly deliver industry-specific solutions that address the business needs of customers. For the first time ever, Cisco is offering resellers additional discounts for incorporating solutions from select, pre-qualified Independent Software Vendors (ISVs) such as Cistera Networks.

Also, to further enhance its channel program, Cistera has named Darlene Smith as global channel programs manger manger

cattle trough which served as crib for Christ. [N.T.: Luke 2:7]

See : Nativity
 to focus on the Cisco ISPN, and other programs designed to increase partner revenue contribution and profitability. Smith has an extensive background in electronics, having developed her skills in the U.S. Navy, working with various communication networks. Her civilian telecommunications background includes sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 positions for Ericsson and Ericsson Hewlett-Packard, where she consistently built profitable alliances.

"Cisco recently completed an independent study concluding that resellers significantly increase their profitability and customers see enhanced return on investment for their IP Communications purchase when a business application is added to the IP phone system solution offering," said Derek Downs, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cistera Networks. "We're proud to be one of the first ISVs selected by Cisco to drive the ISPN initiative. We are already seeing very positive results from our participation in the program."

Cistera demonstrated its application services at Cisco's ISPN Worldwide launch in Dublin, Ireland, with an IP Communications success story highlighting the city of Opelika, Ala. (related video available at http://www.cistera.com/go/ispn).

Cistera, a Cisco Unified Communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required.  enterprise application services provider, and Digitel Corporation, a Cisco channel partner, provided a complete Event Alerting and Notification solution for Opelika with application services delivered via the award-winning Cistera ConvergenceServer[TM]. Using this solution, Opelika's city services The examples and perspective in this article or section may represent an unduly geographically limited view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and emergency personnel can now communicate with each other seamlessly over the Cisco Unified Communications system, while digitally recording and archiving each transmission. Emergency response is faster and more efficient, while post-event analysis is now possible due to the recording and archiving features.

"Without a doubt, applications are driving this market forward, and through programs like Cisco's ISPN, Cistera will have more opportunities to collaborate with Cisco partners," Downs added. "The ISPN program benefits Cistera and creates value for partners who can differentiate themselves from competitors by offering our enterprise application services, enabling them to solve complex business problems that no one else can address."

About Cistera Networks

Cistera Networks, Inc.[R] (OTCBB: CNWT) makes Application Driven Telephony a reality by setting the new standard in advanced IP phone application platforms and engines for the Enterprise IP Communications environment. The award-winning Cistera ConvergenceServer[TM] (CCS (1) (Common Channel Signaling) A communications system in which one channel is used for signaling and different channels are used for voice/data transmission. Signaling System 7 (SS7) is a CCS system, also known as CCS7. See SS7. ) uses the industry-leading Cistera Enterprise Platform for IPT IPT - IP Telephony  to provide Unified Application Administration, as well as Fault and Performance Management for enterprise IPT Application deployments. Cistera provides next-generation solutions for numerous vertical markets including education, finance, healthcare and government. Cistera Networks maximizes IP phone capabilities, taking the communications platform to an entirely new level. For more information, please visit www.cistera.com and www.cisteraexperience.com.

This release may be deemed to contain forward-looking statements that are subject to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events and the future financial performance of Cistera Networks that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results. Readers are referred to the documents filed by Cistera Networks with the SEC, specifically the most recent reports on Form 10-KSB and 10-QSB, each as it may be amended from time to time, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Nov 27, 2007
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