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Cisco to Increase Collaboration With Vertically Focused Channel Partners.


New Resources Help Channel Partners Increase Expertise and Attract Customers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- As part of its ongoing efforts to help drive channel partner revenue growth through differentiation, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
[R] (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) today introduced the Cisco[R] Vertical Select Program. The program is designed to help accelerate the growth of a channel partner's vertical business while providing mutual customers with access to channel partners that understand specific vertical market needs. Eligible channel partners will be provided with sales, training and marketing support.

"Today's customer wants to work with a channel partner who understands their market and business needs, making it critical that we develop a channel partner community with vertical expertise," said Chuck Robbins, segment vice president for U.S. and Canada Channels at Cisco Systems. "The new Cisco Vertical Select Program is one way we can identify, reward and help enable channel partners who have a focused vertical business practice."

Delta National Bank (DNB DNB Dictionary of National Biography
DNB Drum N Bass (music)
DNB De Nederlandsche Bank
DNB Dun & Bradstreet (stock symbol)
DNB Den Norske Bank
DNB David Nelson Band
) had outgrown its private branch exchange (PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). ) telephone network and knew it wasn't taking advantage of the cost savings and applications available with a unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required.  solution. As DNB looked to upgrade their voice network, they felt it was important to work with a technology provider that understood the needs of the banking industry and not just the technology itself. "We partnered with a Cisco Premier Partner, HEIT HEIT High Explosive Incendiary Tracer
HEIT Holt Edington Information Technology (Sunnyvale, CA) 
 Consulting, because they really understood our pain points," said Mark Kelly
This article is about the keyboardist. For the bassist, see Mark Kelly (bassist) or for the astronaut see, Mark E. Kelly. For the Canadian journalist see Mark Kelley.


Mark Kelly
, information systems officer for DNB. "HEIT's financial expertise allowed them to come in and suggest the most appropriate solution for us, while keeping in mind important issues like compliance, security and the need for a solution that would grow with our business."

"The Cisco Vertical Select Program played a big role in allowing us to both have the opportunity to speak with DNB about their banking needs and providing us with the tools and resources we needed to deliver the most appropriate solution," said Dan Holt, principal consultant and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of HEIT Consulting. "We have found that its critical to move beyond the technology itself to understanding how the technology will help our customers address the issues and concerns relevant to the financial industry. Programs like the Cisco Vertical Select program show that Cisco really understands our needs and is committed to delivering innovative programs to help us differentiate ourselves and attract new customers."

Currently, the Cisco Vertical Select Program is aimed at the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, education, healthcare, and state and local government markets, with plans to extend into retail in the coming year. Channel partners qualifying for the program are provided with world-class Cisco channel partner support, which includes access to marketing and demand-generation programs, industry consultants, and sales training, resources and tools.

Partner Requirements

Cisco channel partners must be nominated by their channel account manager to gain entrance into the program and must meet additional requirements, such as having a dedicated vertical practice with current customer references. Specific program requirements can be found at www.ciscopartner-verticalselect.com.

The Cisco Vertical Select Program is available in the United States, with an expected rollout in other regions. Each Cisco sales region will determine the timing of its local Cisco Vertical Select Program launch dates.

About Cisco Systems

Cisco Systems, Inc. (NASDAQ:CSCO), is the worldwide leader in networking for the Internet. Information about Cisco can be found at http://www.cisco.com. For ongoing news, go to http://newsroom.cisco.com.

Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 16, 2006
Words:633
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