Cisco Systems Introduces New Packet Telephony Solutions and Scaling Breakthroughs to Enable New Revenue Generating Services for Service Providers.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--May 25, 1999-- Cisco's OPT Framework Enables High-Margin Packet Telephony Synonymous with IP telephony and voice over IP (VoIP), in which a digital voice stream is broken up into small chunks (packets) and transmitted over a packet-switched network. See IP telephony and packet switching. Services; Cisco Rated Leader in VoIP by Prominent Research Firms Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CSCO CSCO Cisco Systems Incorporated (stock symbol) CSCO Chief Supply Chain Officer ), the worldwide leader in networking for the Internet and the leading provider of New World voice services, today announced new solutions for the deployment of high-margin packet telephony services. These H.323-based solutions include distributed prepaid pre·pay tr.v. pre·paid, pre·pay·ing, pre·pays To pay or pay for beforehand. pre·pay  ment n. calling,
Internet Call Waiting Internet Call Waiting is a technology that allows you to accept incoming calls while connected to a 56k Internet dialup connection.While online, a software application displays users the Caller ID of the incoming call, and gives users the opportunity to screen the incoming (ICW ICW - Interactive CourseWare ), click-to-dial, and settlements for clearinghouses. When added to a Cisco H.323 network, service providers have access to new revenue streams over their existing packet-switched networks. Cisco also announced new product scaling enhancements including the Cisco AS5800/Voice Gateway, higher density for the Cisco AS5300/Voice Gateway and Cisco AccessPath(TM)-VS3/ Voice Gateway, and enhancements to managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality for the Cisco MC3810. With two T3 capacity, the Cisco AS5800/Voice Gateway leads the industry with the most voice ports in a single system. In a separate announcement today, Cisco introduced the New World Ecosystem program - an umbrella value-added program that provides solutions to service providers. Distributed Prepaid Calling Service providers can capture non-subscriber revenue and increase their value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. offerings by offering prepaid calling. Prepaid calling is a high-margin service, often serving alternate markets while allowing the provider to avoid consumer credit risk. Prepaid calling services are a rapid growth telephony service with expected revenues of $4 billion in 2000, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 1998 Multimedia Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. Review. Cisco's new solution utilizes the intelligence of the IP network to distribute the prepaid calling application functions throughout the network. This allows the service provider to implement the service logic once in a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. prepaid calling application, while the bandwidth-intensive call connections are established at the network edge. This complements Cisco's existing IP-based service node solution for pre-paid calling applications based on the Cisco VCO/4K. The new Cisco prepaid calling solution will be available on the Cisco AS5300/Voice Gateway and the Cisco AccessPath-VS3/ Voice Gateway using Cisco IOS Cisco IOS (originally Internetwork Operating System) is the software used on the vast majority of Cisco Systems routers and all current Cisco network switches. IOS is a package of routing, switching, internetworking and telecommunications functions tightly integrated with a (R) software and third-party call rating, accounting and billing applications from Belle Systems, GRIC GRIC Global Reach Internet Connection GRIC Government Relations Institute of Canada (industry association) , MIND CTI  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Portal Software Portal Software was founded in 1985 as Portal Information Network, one of the first ISPs in the San Francisco Bay Area. It was founded by John Little. The company offered its own interface through modem access that featured Internet email. or Solect. "We are very pleased about Cisco's new prepaid calling application which is one of the value-added applications we are deploying in the VIP Calling Network, the largest IP telephony-based Cisco Powered Network in the world," said Ofer Gneezy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , VIP Calling. "This deployment underscores the power of Cisco's Open Packet Telephony framework and enables New World service providers to shorten (audio, compression) Shorten - A form of lossless audio compression. time to market." Internet Call Waiting Internet Call Waiting (ICW) enables dial-up users to use a single phone line for both voice calls and Internet access See how to access the Internet. , with the user receiving incoming call indication on the PC while logged onto the Internet. The user has the ability to either disconnect disconnect - SCSI reconnect the Internet session and pick up the call, transfer the call to another telephone (for example a cellular phone), transfer the call to voicemail, or pick up the call on the PC using voice over IP (VoIP) technology. This service offers an effective solution to consumers and businesses with limited lines for dial-up and phone service. For service providers, ICW provides added revenue - both from monthly service charges and increased call completion. International Data Corporation (IDC), a market research firm, recently forecast that more than 26% of online households will use Internet call waiting by yearend 2000 and that percentage could increase to 43% by 2003, representing approximately $400 million in potential service revenues. The Cisco ICW solution is a distributed, scalable solution. Cisco VoIP gateways at the edge of the network connect to the Public Switched Telephone Network (PSTN (Public Switched Telephone Network) The worldwide voice telephone network. Once only an analog system, the heart of most telephone networks today is all digital. In the U.S. ) and convert telephone calls into standard H.323 VoIP calls. Gatekeepers control the gateways and provide call routing functionality. Centralized application servers contain the subscriber database, administration, and call control logic, with the PC-client that provides the end-user interface. Cisco is teaming with eFusion, InfoInteractive and NetSpeak to deliver the ICW solution. Click-to-Dial A third enhanced IP voice service offering service providers additional revenue is click-to-dial. Click-to-dial enables an online shopper immediate access to a sales agent during a purchase transaction and the ability to talk to that sales agent, with the agent able to view the same Web page that the prospective buyer does. Click-to-dial can be marketed by service providers in the same way as 800 services, so that PC-to-sales-agent calls can be reverse charged to the e-commerce company rather than the consumer. The service can boost VoIP traffic, and can provide a "sticky" service that helps retain businesses and e-commerce providers as customers. Software partners including eFusion will offer the click-to-dial software logic and servers, with Cisco delivering VoIP gateways and packet network infrastructure. Clearinghouse Settlements Packet telephony service providers interested in expanding their geographic coverage have been faced with limited options. To help alleviate this problem, Cisco has implemented the Open Settlements Protocol (OSP (Online Service Provider) See online service. OSP - Optical Signal Processor ), a client-server protocol In computing, a client-server protocol is a protocol in which there is a single server which listens for connections, usually on a specific port (if this is TCP, UDP, or a similar protocol), and one or more clients which connect to it. defined by the ETSI (European Telecommunications Standards Institute, Sophia Antipolis technical park, Nice, France, www.etsi.org) A non-profit membership organization founded in 1988, dedicated to standardizing information and communication technologies (ICT) throughout Europe. TIPHON TIPHON Telecommunications Internet Protocol Harmonization Over Networks (ETSI) TIPHON Telecommunications and Internet Protocol Harmonization over Network standards organization A standards organization, also sometimes referred to as a standards body, a standards development organization or SDO (depending on what is being referenced), is any entity whose primary activities are developing, coordinating, promulgating, revising, amending, . OSP allows service providers to exchange traffic with other service providers without establishing multiple bilateral peering agreements. The clearinghouse provides route selection, call authorization, call accounting and intercarrier settlements for member service providers. Cisco has worked with the two leading OSP clearinghouses, GRIC and TransNexus, to ensure interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. with their OSP server applications. OSP-based clearinghouses provide least cost and best-route-selection algorithms based on a variety of parameters their subscriber carriers provide, including cost, quality, and specific carrier preferences. This new solution is available on the Cisco AS5300/ Voice Gateway, the Cisco AccessPath-VS3/ Voice Gateway, the Cisco 3600 series and the Cisco 2600 series using Cisco IOS software. Prepaid calling, ICW, click-to-dial, and clearinghouse settlements can be offered over the same packet infrastructure. Cisco Open Packet Telephony Framework Cisco Open Packet Telephony (OPT) framework is the foundation for these New World services that unlock service providers from proprietary systems. Cisco OPT delivers control of service development and deployment to the service provider. Another compelling aspect of Cisco OPT is that as part of Cisco's New World Ecosystem, numerous partners are able to develop new and innovative services and solutions on top of a Cisco packet-switched network. The Cisco partners delivering prepaid calling, ICW, click-to-dial, and clearinghouse applications today are working closely with Cisco to offer quick-to-market service solutions based on Cisco OPT. Cisco OPT framework offers carrier-class voice quality and separates call control from the switching functionality. By separating these functions, providers can now develop and deploy new revenue generating services at will. See Editors Note for detail on the layers of the OPT network. "With Cisco Open Packet Telephony framework encouraging the development of open, third-party applications and non-proprietary telephony protocols, the packet telephony market is set to advance even faster with the introduction of best-of-breed software developers and cross-vendor interoperability," said Jeremy Duke, president of Synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. Research Group, a market research firm. Product Scaling Breakthroughs: New Cisco AS5800/Voice Gateway and Higher Density Cisco AS5300/ and AccessPath-VS3/Voice Gateways Cisco today expanded its VoIP leadership by adding voice capabilities to the Cisco AS5800 universal access server. The new Cisco AS5800/Voice Gateway supports toll-voice quality with market-leading port capacity in a single carrier-class system. The Cisco AS5800/Voice Gateway supports an unprecedented 1344 voice ports (2
3) in a single system.
Cisco has also significantly increased the voice density of its
industry-leading Cisco AS5300/Voice Gateway and Cisco
AccessPath-VS3/Voice Gateway. The Cisco AS5300/Voice Gateway now
supports up to 96 calls for a T1 system or 120 calls for an E1-based
system. The Cisco AccessPath-VS3/Voice Gateway now supports over 2500
calls in a single integrated system.
With increased capacity and new G723 compression, Cisco now
offers service providers and large enterprises new levels of
scalability to lower operational costs. The Cisco Voice Gateways
enable service providers to more easily offer their customers
revenue-generating New World services including those announced today
on their existing IP infrastructures.
Managed Services on the Cisco MC3810
The Cisco MC3810 is used by service providers to offer managed
voice and data services over ATM or Frame Relay. Two new features
further increase the flexibility and scalability of the solution. The
addition of FRF.8 (Frame Relay/ATM service interworking) allows
service providers to transparently provide Frame Relay services in
some geographic areas and ATM in other areas while using a single
device type.
Service provider benefits are multi-faceted: FRF.8 provides
intrinsically lower overhead than encapsulation methods, it avoids
end-point protocol conversion, and it allows service providers to
maintain a homogenous ATM backbone. These features equate to improved
throughput, lower latency, and overall higher performance.
Support scalability is an important decision point for service
providers because of the large networks they deploy. ATM Switched
Virtual Circuits support for data, voice, and video on the Cisco
MC3810 reduces the service providers network administration overhead.
Also, much less bandwidth is needed because it is allocated on an as
needed basis.
VoIP Market Accelerating; Cisco Rated Number One by Leading Research
Firms
"Like a turbo engine kicking into high gear, the packet telephony
market is accelerating at an ever-faster rate," continued Jeremy Duke.
"In Q1 1999, Synergy Research Group measured a 67% increase in VoIP
equipment revenue over the prior quarter and a 453% increase over the
same period last year. Market share results place Cisco as the number
one leader in the 1998 and Q1 1999 VoIP market."
Tam Dell'Oro, of The Dell'Oro Group, also reports Cisco's
leadership in Q1 1999 in categories which capture devices capable of
supporting VoIP. In Dell'Oro's total access router market Cisco
captures the number one position representing 84% of the total
voice-enabled router market.
Cisco also announced today that according to Frost & Sullivan,
Cisco has the leading worldwide VoIP port market share in 1998.
According to the research, Cisco has 34% of the service provider VoIP
port market and 37% of the enterprise VoIP port market.
About Cisco Systems
Cisco Systems, Inc. (NASDAQ:CSCO) is the worldwide leader in
networking for the Internet. News and information are available at
http://www.cisco.com.
AccessPath is a trademark and Cisco, Cisco IOS, Cisco Systems and
the Cisco Systems logo are registered trademarks of Cisco Systems,
Inc. in the U.S., Canada and other countries. All other brand names
and trademarks mentioned in this document are properties of their
respective owners. The use of the word partner does not imply a
partnership relationship between Cisco and any of its resellers.
Editors Note
The following defines the layers of the Cisco OPT network:
Connection Layer is an ATM or IP-based function that establishes
and manages bearer connections in response to control messages from
the Call Control plane. Tightly integrated voice gateways encode and
decode voice signals, and the Cisco low-latency packet network
supports the QoS that voice services require.
Call Control Layer processes call requests and instructs the
Connection Layer to establish the appropriate bearer connection.
Today, H.323 call-control standards are used. In the future, Simple
Gateway Control Protocol/Media Gateway Control Protocol (SGCP/MGCP)
and other open standards will be added. All this provides complete
interoperability between legacy TDM environments and packet networks.
Service Application Layer applies the service logic. Using
standards-based protocols, third-party application partners are given
access to the full suite of Cisco OPT voice access product
capabilities. Developers can therefore create new applications at
Internet speeds.
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