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Cisco Systems Announces Hoot and Holler Over IP; Solution Eliminates Need for Costly Circuit-Switched Dedicated Lines in Traditional Hoot and Holler Networks.


Business Editors/High-Tech Writers

Securities Industry Association Technology Conference

NEW YORK--(BUSINESS WIRE)--June 20, 2000

Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Inc. today announced the availability of Cisco Hoot and Holler An always-on voice circuit between two or more parties. Yelling (hooting and hollering) into the phone causes the recipients to pay attention and listen. Hoot and holler connections are typically four-wires (one transmit pair; one receive pair) to each station. Also spelled "hoot 'n holler."  over IP using Cisco multiservice platforms.

Traditional Hoot and Holler networks are a point-to-multipoint voice application and are commonly used by brokerage firms to advise brokers on market movements. These firms spend millions of dollars in monthly leased line A private communications channel leased from a common carrier. Most digital lines require four wires (two pairs) for full-duplex transmission.

(communications, networking) leased line
 charges to pay for dedicated circuit-switched long-distance connections used to implement traditional Hoot and Holler networks. Cisco Hoot and Holler over IP enables customers to eliminate most of these expensive circuit-switched telephony charges by carrying Hoot and Holler voice traffic over their own IP network.

Cisco Hoot and Holler over IP is an example of how enterprises are leveraging their data networks to carry voice traffic, which allows them to implement New World applications never before possible.

Cisco's Hoot and Holler over IP solution protects the existing investment that financial and trading industry corporations already have in Hoot and Holler end points, such as turrets, bridges, and four-wire hoot phones. Cisco Hoot and Holler over IP is implemented via a simple Cisco IOS Cisco IOS (originally Internetwork Operating System) is the software used on the vast majority of Cisco Systems routers and all current Cisco network switches. IOS is a package of routing, switching, internetworking and telecommunications functions tightly integrated with a  software upgrade and is easily deployed over Cisco multiservice networks. As existing turrets and hoot phones evolve into IP terminals, Cisco Hoot and Holler over IP will operate seamlessly with these new devices also.

"We are currently testing the two-way Hoot and Holler over IP software developed by Cisco," said Mark Katz Mark Katz (born December 28, 1963) is an American humorist, speechwriter, author, and humor consultant to politicians, executives and media personalities. Background
Mark Katz was born in Brooklyn, New York and raised in Rockland County, New York.
, vice president, engineering, at PaineWebber Inc. "PaineWebber agreed to be a beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the  site and will work with Cisco's development staff to ensure full compatibility with our existing IP infrastructure and branch delivery equipment. We are scheduled for a pilot branch rollout in the fourth quarter and general deployment for our retail branch offices nationwide in 2001."

Standards-based Cisco Hoot and Holler over IP conserves bandwidth, scales to hundreds of remote offices, and offers flexible interfaces for end-terminals. Bandwidth to remote sites can be conserved through the use of IP header compression, numerous supported codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
, and the use of IP multicast A one-to-many transmission of data over an IP network. It is used for a myriad of purposes including updating routers, announcing and discovering services and streaming media. IP multicast saves network bandwidth, because packets are transmitted as one stream over the backbone and only . Cisco's mature multicast technology provides scalability to hundreds of remote users. Digital turrets and analog four-wire hoot phones and bridges can be seamlessly connected to T1 and E&M voice interfaces that are integrated into Cisco 2600 and Cisco 3600 series modular multiservice access platforms.

"As the established leader in Enterprise VoIP, with more than 80% market share, Cisco is committed to extending its expertise to dynamic vertical markets like the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry," said Youngsoo Ryu Ryū (竜 or りゅう or リュウ Ryū , vice president and general manager of Cisco's IP Access business unit. "Through the combination of Cisco's voice over IP, integrated audio mixing and IP multicast with traditional Hoot and Holler technology, customers will continue to experience the quality and functionality of traditional circuit-switched Hoot and Holler networks with dramatic cost savings. We feel that the long term value of this convergence will be in the ability to provide services and features never before possible from traditional circuit-switched Hoot and Holler networks."

Pricing and availability

Cisco Hoot and Holler over IP is supported on the Cisco 2600 and Cisco 3600 series modular multiservice access platforms using either analog or digital modular voice interfaces. This new feature is available now using the latest release of standard Cisco IOS voice enabled software.

About Cisco Systems

Cisco Systems (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) is the worldwide leader in networking for the Internet. Cisco news and information are available at http://www.cisco.com.

Note to Editors: Cisco, Cisco IOS, Cisco Systems, the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and other countries. All other trademarks mentioned in this document are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2000
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