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Cisco Smart Business Architecture targets midmarket.


Aa

After introducing the Smart Business Architecture (SBA SBA
abbr.
Small Business Administration

Noun 1. SBA - an independent agency of the United States government that protects the interests of small businesses and ensures that they receive a fair share of government
) programme to partners at is channel conference in June, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 says the SBA is now in the field and is making a difference for partners in the competitive midmarket arena.

Designed around the unique networking needs of businesses of 250 to 1000 users, Cisco's SBA is designed to take the vendor's current large and diverse product portfolio and distill disĀ·till
v.
1. To subject a substance to distillation.

2. To separate a distillate by distillation.

3. To increase the concentration of, separate, or purify a substance by distillation.
 it down into a modular, scalable and affordable set of solutions optimised for the midmarket with a value proposition that's easier for customers to grasp and an architecture that's easier for partners to implement.

"Our midmarket customers identify very much with Cisco's innovation strategy," said Joel Conover, senior manager of solution marketing for Cisco. "They want to be able to apply all the technologies that enable business agility and let them do more, but they're hampered by a small IT staff. They have all the requirements of a big company but the budget of a small company."

Midmarket companies want to do more, said Conover, but they need to be able to justify the investment and they need a path to return in investment. With SBA, Cisco wanted to provide a systemic approach to enable a Cisco-based IT infrastructure, selecting the right products for specific solution plays to provide a validated solution for the midmarket.

"A lot of times it became so complex our customers would throw their hands up and say I don't get this, it's too complicated," said Conover. "A lot of customers tell us don't give us a switch with 1000 ports when we only need 50. It's choosing the right product."

With SBA, Cisco has aimed to connect technology to business requirements. Solutions are validated by Cisco in its labs so partners can be confident in the configurations, and they're designed to be modular so customers can easily build more features on down the road. For example, the configuration for Unified Communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required.  is already done, and just needs to be turned on.

The SBA resources include an At-a-Glance high-level document In Fagan Inspection, the high-level document contains the requirements for the Low-level document to be inspected. In other words, the high-level document is the standard to comply to. , a 12-15 page Design Guide, a 50-page Deployment Guide, and a 50-page Deployment Reference. It includes a number of baseline technologies, including Routing & Switching, WAN Optimisation, Wireless and Security.

For partners, said Conover, the SBA is a guide of best practices and instructions that makes it much easier for them to implement optimised midmarket solutions for their customers. The configuration reference includes router settings that can be cut and pasted To move an object from one location to another. When the operation is complete, there is nothing left in the original location. It may refer to relocating files from one folder to another or to relocating selected text or images from one document to another. , with just the IP address needing to be set, for example.

"Partners are telling us they think they can save 50 to 60% of their time in design, discovery, and implementation (with SBA)," said Conover.

He added the skills shortage, and the ability of partners to invest in high-level Cisco certifications A series of programs that provide certification of competency in Cisco networking products. Administered throughout the world at authorized Cisco centers, the various certification levels are offered:

CCNA - Cisco Certified Network Associate
 such as the Cisco Certified Internet Expert certification (CCIE See Cisco certification. ), was a motivator behind the SBA programme.

"Instead of a partner having to send 3 CCIEs to deploy a 1000 node network they can send one CCIE and two junior engineers, and do the same deployment half time," said Conover.

Aa

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Publication:Computer News Middle East
Date:Sep 13, 2009
Words:529
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