Cisco Expands its Videoconferencing Product Line With the IP/VC 3540 Series; Cisco AVVID Now Includes Flexible, High-Capacity Video Offering.Business Editors
WASHINGTON--(BUSINESS WIRE)--Jan. 30, 2001
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Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Inc. today introduced the IP/VC 3540 Videoconferencing A real time video session between two or more users or between two or more locations. Although the first videoconferencing was done with traditional analog TV and satellites, inhouse room systems became popular in the early 1980s after Compression Labs pioneered digitized video systems Series, a newly designed, modular, videoconferencing solution that can support up to 400 conference participants simultaneously. Unlike other videoconferencing solutions, the multi-function Cisco IP/VC Series is enabled by the open, standards-based, multi-service architecture, Cisco AVVID AVVID Architecture for Voice, Video and Integrated Data (Cisco)
AVVID Architecture for Voice Video and Integrated Data (Architecture for Voice, Video and Integrated Data), further delivering on the Cisco vision of end-to-end converged solutions and video over IP.
"More of our enterprise customers are asking us to help them migrate to multi-service networks and take advantage of cost-effective technologies that will make their businesses more efficient," said Jack Bradley, director of Marketing for the videoconferencing team at Cisco Systems. "Our customers want a solution that can humanize hu·man·ize
tr.v. hu·man·ized, hu·man·iz·ing, hu·man·iz·es
1. To portray or endow with human characteristics or attributes; make human: humanized the puppets with great skill.
2. the way individuals communicate and enable them to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. a decentralized de·cen·tral·ize
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es
1. To distribute the administrative functions or powers of (a central authority) among several local authorities. business model that includes partners, customers and, often, remotely located employees."
As customers realize the importance of real-time, interactive communications to facilitate education and decision making, videoconferencing solutions are providing value in the financial, medical and education sectors, as well as in retail services, manufacturing and tele-commuting. In the upcoming market research report entitled en·ti·tle
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.
2. To furnish with a right or claim to something: "Video over IP: Solutions & Applications," PEREY Research & Consulting predicts strong demand for IP-based videoconferencing products over the next four years, forecasting nearly US$1.5 billion in revenues by 2004.
"Those who purchased videoconferencing products in 2000 indicated a nearly unanimous interest in having their video transmitted over packet-based (IP) infrastructure," noted Christine Perey, president, PEREY Research & Consulting. "As customers begin to use the IP infrastructure and discover the benefits of more cost-effective, flexible, manageable and scalable end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.
Compare: turn-key solution. , they will influence the installed base of ISDN-based videoconferencing customers. With stable videoconferencing standards Following are the primary standards used with videoconferencing. See videoconferencing.
H.350 is the ITU standard for a videophone directory. See H.350.
Session Initiation for Dial-Up Networks and T1
H. such as H.323, and complete, robust solutions to offer, Cisco is in a great position to address the needs of both those using IP networks and those with legacy systems who want to reach and conference with IP based system users."
Cisco IP/VC 3540 Videoconferencing Series
Based on technology from RADVision, Inc., the Cisco IP/VC 3540 Series features a four-slot chassis that can be configured with a variety of Multipoint Control Unit See MCU. (MCU (1) (MicroController Unit) A computer on a single chip. See microcontroller.
(2) (Multipoint Control Unit) A device that is used to moderate a videoconference of three or more end points (users at computers or groups of users ), Gateway and Application Server/ Data Conferencing Sharing data interactively among several users in different locations. Data conferencing is made up of whiteboards and application sharing and are often used in conjunction with an audio or videoconferencing connection. Server modules. In addition, the Cisco IP/VC Series is entirely web-based, enabling users or administrators access to both device configuration and system management from a Web-browser either locally or remotely.
Specific elements of the new Cisco IP/VC 3540 offering include:
-- Cisco IP/VC 3540 MCU Module. The MCU Module combines audio and video streams to create conferences with three or more participants; a single MCU module can support up to 100 users in a conference or 100 users in multiple conferences simultaneously. Up to four MCU modules can be combined in a single chassis. In addition, Cisco has enabled third party scheduling, which can be accessed through an Application Programming Interface (API). -- Cisco IP/VC 3540 Application Server and T.120 Data Conferencing Application Module. The application server is based on an Intel Pentium processor, running Microsoft Windows NT server. This server platform hosts the T.120 Data Conferencing Application, which works with T.120 client software. The combination enables data sharing and collaboration as part of a multi-point videoconference. -- Cisco IP/VC 3540 (H.320-H.323) Gateway Module. The gateway lets users interconnect IP-based H.323 networks of LAN-attached endpoints with H.320 video networks based on ISDN technology. The 3540 Gateway Module includes two Primary Rate Interface (PRI) ports to provide ISDN connectivity and supports up to 30 simultaneous videoconferences between the IP and ISDN networks.
Cisco IP/VC Product Family Offering
The Cisco IP/VC product family encompasses a range of scalable products that offer competitive advantage and is complemented by unmatched customer service and support designed for one purpose -- to ensure customer success. Core SMARTnet(TM) Services provide the foundation for supporting customer network infrastructures by enabling them to improve network availability and reliability with industry leading technical support that is available 24 hours per day, seven days per week and 365 days per year. Only Cisco offers an end-to-end video over IP solution with intelligent quality of service (QoS) and security enabled by the Multimedia Conference Manager Gatekeeper/Proxy (MCM (MultiChip Module or MicroChip Module) A chip package that contains several bare chips mounted close together on a substrate (base) of some kind. ), a product that is unique to Cisco. The MCM is a component of Cisco IOS Cisco IOS (originally Internetwork Operating System) is the software used on the vast majority of Cisco Systems routers and all current Cisco network switches. IOS is a package of routing, switching, internetworking and telecommunications functions tightly integrated with a (R) Software, enabling network managers to control bandwidth and traffic priority settings for H.323 videoconferencing services based on individual network configurations and capacities.
Pricing and availability
Cisco IP/VC 3540 solutions start as low as US$45,900 for 30 users to US$100,900 for 100 users, with the ability to increase capacity. The IP/VC 3540 Application Server/ Data Conference Server starts at $15,900 for 30 sessions to $20,945 for 100 sessions. The IP/VC 3540 MCU Module and IP/VC 3540 Application Server/ Data Conference Server become available for shipment in March 2001 with the IP/VC 3540 Gateway Modules to ship in mid-year 2001.
About Cisco Systems
Cisco Systems, Inc. (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer ) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com.
Note to Editors: Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. or its affiliates in the U.S. and certain other countries. All other brands, names, or trademarks mentioned in this document or Web site are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.