Cisco Executive Invests in myNetsales.com and Joins Board of Directors.

Business Editors

BOSTON--(BUSINESS WIRE)--March 13, 2000

B2B CRM/SFA Solutions Provider Also Makes Strategic Executive

Addition with VP of Marketing and Closes Initial Round of

Funding

myNetsales.com, the most affordable online CRM and SFA solution for small- to medium-sized businesses, announced today an undisclosed sum from private investors in its first round of financing, as well as two key appointments -- Kevin DeNuccio from Cisco has joined the Board of Directors, and John Pucillo, formerly with iBelong, has joined as Vice President of Marketing. Both additions will help myNetsales.com manage its current and expected growth in the rapidly accelerating Web-based customer relationship management and sales force automation market. The funding will be used for sales & marketing, corporate infrastructure, product development, and overall operations.

"We are very excited about our future path under the leadership of these talented executives who, in conjunction with our new financing, will help myNetsales.com to expand our success in the CRM/SFA business," said Mike Doyle, CEO. "Their added expertise will enable us to continue to grow our unique sales process solution and put greater emphasis on increasing product awareness, expanding customer service offerings and establishing new partnerships."

Kevin DeNuccio

Kevin DeNuccio is Senior Vice President of Cisco's Worldwide Service Provider Sales. He is an investor in myNetsales.com and has joined the Board of Directors to provide keen understanding into the needs of sales forces worldwide and lead the management team on strategic company and market decisions. Previously, he served as Vice President of Volume Markets for Cisco, where he oversaw the development of a new sales and marketing organization that launched Cisco's small-to-medium business strategy. Prior to joining Cisco, Mr. DeNuccio was President & CEO of Bell Atlantic Network Integration. He has also held management positions at Unisys and Wang Laboratories. Mr. DeNuccio received his B.S. in Finance from Northeastern University and is a graduate of the Executive M.B.A. program at Columbia University. Mr. DeNuccio's extensive sales expertise and rich history of high technology business success will help to drive myNetsales.com's vision in the Web-based customer relationship management and sales force automation marketplace.

"myNetsales.com's unique sales process and automation technology is playing an important role in the indisputable trend towards the convergence of the Web and CRM/SFA solutions," said DeNuccio. "By focusing on sales effectiveness and processes, myNetsales.com provides a more proactive and critical solution for automating a company's sales force than typical products. I look forward to contributing to myNetsales.com's overall business strategy and ultimately helping the company take advantage of this business growth potential."

John Pucillo

John Pucillo, vice president of marketing, has a proven marketing and general management track record in both entrepreneurial and large corporate environments. Prior to joining myNetsales.com, Pucillo was in a senior business development role with iBelong, developer of affinity-based Internet portals for commercial and non-commercial organizations. At iBelong, Pucillo was responsible for developing and negotiating partner relationships with a variety of leading Internet firms.

Pucillo was previously the Director of Marketing for PAREXEL International, a global research and marketing services firm, where he was responsible for developing marketing strategies and oversaw the marketing efforts across 17 offices worldwide. Pucillo also held a senior contract marketing position with Fidelity Investments. His entrepreneurial abilities and proven business success dates back to 1986 when he formed, and successfully built, MedText, Inc., a sales training company which he sold in 1996. Pucillo received his B.A. from Harvard College.

"I am very enthusiastic about my new role with myNetsales.com and look forward to working closely with the impressive team to execute a strategy that will continue to lead the company towards increased growth and profitability," said Pucillo. "The web is transforming the way businesses and individuals will do almost everything, and this clearly extends to sales management and CRM/SFA products and services. By combining the significant cost and productivity benefits of a web-based platform with our unique product vision and very dedicated, talented team at myNetsales, the company is positioned to become the leading player in the exciting B2B Internet application arena."

About myNetsales.com

myNetsales.com is the most affordable online CRM/SFA service that helps small- to mid-size businesses focus on optimizing their selling efforts through the selling process -- organizing sales teams to easily share best practices for sales effectiveness, establish and follow a cohesive sales method and share strategic information. A B2B Web-based ASP model, myNetsales.com is a critical function across organizations, providing a road map for sales effectiveness to better serve new and existing customers and ultimately increase sales and revenue. The service provides sales managers with a direct link to mission critical information and their sales force regardless of location, and allows them to view progress on all accounts across the company at anytime from anywhere, enabling easier and more accurate sales forecasting and planning.

myNetsales.com is available for free at www.myNetsales.com Platinum and Gold fee-based memberships are also available.

myNetsales.com is a subsidiary of 3Lance Communications, a privately-held company established in 1997 with the mission of providing strategic interactive- and Web-based communications solutions for clients in all areas of business including publishing, entertainment, software, corporate communications and training businesses. Contact myNetsales.com via the Internet, e-mail at [e-mail] or toll free at [phone].