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Cisco Builds on Data Center Switching Leadership.



Introduces 8-port 10 Gigabit Ethernet An Ethernet standard that transmits at 1 Gbps. Used mostly to connect high-end workstations and servers as well as for network backbones, Gigabit Ethernet transmits full duplex from point to point using switches and half duplex in a shared environment (CSMA/CD) using a hub.  module and newest blade server A server architecture that houses multiple server modules ("blades") in a single chassis. It is widely used in datacenters to save space and improve system management. Either self-standing or rack mounted, the chassis provides the power supply, and each blade has its own CPU, memory and  switch for the Catalyst portfolio

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

CISCO BUILDS ON DATA CENTER SWITCHING LEADERSHIP

Introduces 8-port 10 Gigabit Ethernet module and newest blade server switch for the Catalyst portfolio

Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 [R] today addressed key customer trends that are driving change in the data center with new products and offerings for its Cisco[R] Catalyst[R] switching portfolio that help enable more scalable architectures, easier operational manageability, and comprehensive resilience.

The new offerings further build out the Cisco Service Oriented Network Architecture (SONA SONA State of the Nation Address (Philippines)
SONA Service-Oriented Network Architecture (Cisco)
SONA Suggested Optimal Daily Nutritional Allowances
)-based data center framework, which defines how customers can effectively deploy and manage server, storage, computing, and networking resources across their company. Among the introductions today include:

* A data center-optimized 8-port 10 Gigabit Ethernet module for the Cisco Catalyst 6500 Series switches, designed to be able to deliver up to a 60 percent increase in local switching performance while lowering 10GbE price-per-port by approximately 30 percent;

* The Cisco Catalyst Blade Switch 3040 for the Fujitsu Siemens Computers Fujitsu Siemens Computers is a Japanese and German IT vendor, selling consumer and business computing products in the markets of Europe, the Middle East and Africa (products marketed elsewhere are sold under the Fujitsu brand).  PRIMERGY[TM] Series Blade Server chassis, adding to Cisco's portfolio of blade switch solutions already available through IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , HP, and Dell;

* An online scripting community called Cisco Beyond, which will enable customers to share event-driven scripts and device-management best practices, resulting in increased manageability, control, and resiliency for Cisco switches and routers that support the Cisco IOS Cisco IOS (originally Internetwork Operating System) is the software used on the vast majority of Cisco Systems routers and all current Cisco network switches. IOS is a package of routing, switching, internetworking and telecommunications functions tightly integrated with a  Embedded Event Manager (EEM EEM Electronic Engineers Master (commodity codes)
EEM Energy Efficient Mortgage
EEM external elastic membrane (cardiology)
EEM Enterprise Energy Management
) technology.

"The data center is the consolidation point for provisioning multiple services that drive an enterprise's business," said Zeus Kerravala, vice president of Enterprise Enabling Technologies at the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "Ethernet switching is the foundation for many of those services. And with today's announcements, Cisco continues to extend its leadership in delivering Ethernet switching-based solutions."

Cisco Extends 10 Gigabit Ethernet Leadership

Cisco expanded the high-end of its switching portfolio with the introduction of an 8-port 10 Gigabit Ethernet module for its Catalyst 6500 Series switches. The new module increases the architectural scalability of the Catalyst 6500 and complements the platform's innovative operational manageability and comprehensive resilience capabilities. Because the Catalyst 6500 continues to deliver the most value behind each switch port, Cisco continues to be the market share leader in high-end switching markets such as 10 Gigabit Ethernet, which the research firm, the Dell'Oro Group, recently confirmed in its latest available report ("Ethernet Vendor Total Table 2Q06").

The Catalyst 6500 Series 8-port and 4-port 10 Gigabit Ethernet modules are typically deployed in the data center, distribution, and core layers of a customer's network. The 8-port 10 Gigabit Ethernet module will help enable high-performance server aggregation, LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  access uplink aggregation, and connectivity within the core where higher-density 10 Gigabit Ethernet is required.

Orbitz Worldwide, a brand of Travelport, Inc., is a leading online travel company offering leisure and business travelers a wide selection of low airfare from more than 400 airlines, deals at more than 65,000 lodging properties, car rental, cruise and vacation packages. Orbitz Worldwide includes consumer travel web site brands such as Orbitz[R] and CheapTickets[R] in the Americas, ebookers[R] and OctopusTravel.com[R] in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  and HotelClub.com[R] and RatesToGo.com[R] globally.

Orbitz Worldwide deployed a Cisco Catalyst-based 10 Gigabit Ethernet infrastructure to address the company's steady growth, supporting a significant technology project for the brand's multiple web site operations globally. The Catalyst 10 Gigabit Ethernet network replaced a legacy one, which the company cited for not only constraining growth, but for causing significant network outages.

"Since its deployment, the Cisco network has shown that we can easily support our company's business growth objectives, as well as provide the 24x7 uptime required for worldwide business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets ," said Bahman Koohestani Bahman Koohestani is a former executive at Netscape, and was the co-founder of the Toronto software company Delano. He had formerly run the messaging division at Netscape, and Delano was founded to create software to allow companies to easily transfer information between their back , Chief Information Officer for Orbitz Worldwide. "Cisco's balanced approach to network performance and reliability is crucial for an online business where literally, every minute, every second counts."

Reuters is a global information company, providing indispensable information tailored for professionals in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, media, and corporate markets. In 2005, Reuters, the last remaining media giant to leave London's historic Fleet Street, moved its headquarters to a new 280,000-square-foot, 10-story office building in the Canary Wharf
For the landmark building sometimes referred as Canary Wharf, see One Canada Square.


Canary Wharf is a large business development in London, located on the Isle of Dogs in the London Borough of Tower Hamlets, centred on the old West India Docks in
, Docklands.

"Reuters new showcase network is built on Catalyst 6500 Series switches, chosen for their converged network The integration of the telephone system with IP-based data networks. See softswitch.

(networking) converged network - A single network that can carry voice, video and data.
 capabilities and high performance," said Chris Birch, Regional Head Service Delivery, EMEA for Reuters. "The Catalyst 6500 Supervisor Engine 720 switch engines create a 720 Gbps backplane An interconnecting device that has sockets for printed circuit boards to plug into.

Passive and Active
Although resistors may be used, a "passive" backplane adds no processing in the circuit.
 to support 10 Gigabit Ethernet bandwidth down to the wiring closets."

Cisco's Newest Blade Switch

As a solution to address scalability and consolidation requirements within the data center, many enterprise customers are increasingly turning to blade servers, a server architecture that houses multiple server modules, or "blades", in a single chassis. To help ensure consistent network security, high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. , and quality of service with Gigabit Ethernet performance, blade server vendors rely on integrated blade switches, which provide network services from the server edge out to the clients at the network edge.

Cisco today added to its industry-leading portfolio of blade switches with the Cisco Catalyst Blade Switch 3040 for the Fujitsu Siemens Computers PRIMERGY Blade Server Series chassis, which will help these customers reduce operational complexities and costs. The new solution expands Cisco's architectural scalability for blade switches by adding to an already rich portfolio. Cisco currently offers the Cisco Catalyst Blade Switch 3000 Series for Dell, HP, and now Fujitsu Siemens Computers blade server chassis, as well as the Gigabit Ethernet Switch Module for the HP p-Class BladeSystem and the Intelligent Gigabit Ethernet Switch Module for IBM e-Server BladeCenter.

"The Fujitsu Siemens Computers PRIMERGY blade servers offer low power consumption and increased performance for memory-intensive applications for data center applications. The Catalyst Blade Switch 3040 takes advantage of Cisco's undisputed leadership in driving switching innovations and delivering solutions," said Jens-Peter Seick, vice president, Enterprise Server Business at Fujitsu Siemens Computers. "The integration of Cisco switches into our PRIMERGY blade servers enhances our Dynamic Data Center offerings. Customers are asking for more integrated solutions and many see integrated blade servers as a determining step towards dynamic IT. This powerful combination helps our mutual customers realize the full benefits of intelligent networking services to their data center deployments."

Increased Operational Manageability through Cisco Beyond

Cisco IOS Embedded Event Manager, or EEM, is a powerful device and system management technology integrated into specific Cisco switches and routers. EEM helps customers harness the network intelligence intrinsic to Cisco IOS and customize behavior based on network events as they happen. Cisco Beyond is a new scripting community that provides an easy-to-use, web-based file-sharing system where customers, partners, and other users can download and share EEM scripts.

As with similar online communities, Cisco Beyond is intended to benefit users of all knowledge levels. Less experienced EEM users will benefit by taking advantage of best-practice examples available within the community. More experienced users, such as those from consulting and training organizations, can showcase their knowledge capital while learning additional tips and tricks from other experienced users.

Pricing and Availability

The Catalyst 6500 8-Port 10 Gigabit Ethernet module with the new Distributed Forwarding Card 3C (DFC-3C) is available now starting at a list price of $37,500. The Catalyst 3040 Blade Switch for the Fujitsu Siemens (Fujitsu Siemens Computers, Inc. (USA), Milpitas, CA, www.fujitsu-siemens.com) Fujitsu Siemens Computers USA is a wholly owned research and development subsidiary of Fujitsu Siemens Computers.  Computer PRIMERGY blade servers is expected to be available in the next 30 days and is expected with a list price of $4,300. The Cisco Beyond scripting community is targeted to be available in November 2006 at www.cisco.com. More information can be found at www.cisco.com/go/dcswitching.

About Cisco Systems

Cisco Systems (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) is the worldwide leader in networking for the Internet. Cisco news and information are available at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco, Cisco Systems and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 2006
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