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Cirus Telecom Launches Retail Telecom Services Division.


Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 25, 2001

Cirus Telecom Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CTLE CTLE Continuous-Time Linear Estimation ) has launched its "Retail Telecom Services Division" offering a complete suite of Voice and Data products designed exclusively for business and ethnic customers.

Cirus is providing these services in the Northeast U.S. and South Florida; the locations of our existing Cirus Talk Retail Multi-service Centers. This division is operated by Mark Saccente, the highly experienced head of Cirus' Carrier Services Division.

Cirus is directing its sales and marketing efforts at money transmitting companies, travel agencies, import/export firms and "Multi-service Telecommunications Calling Centers." A complete suite of Voice and Data products is offered including 1 Plus Switched and Dedicated Voice services, DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
, Frame Relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. , ATM and customized VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks.  solutions, designed exclusively to meet the requirements of this business segment. In order to introduce these services to the consumer, Cirus is launching a comprehensive advertising campaign that will utilize multiple forms of media including ethnic newspapers, magazines and journals, as well as radio and billboard advertising.

Cirus is focusing its sales and marketing efforts towards the retail markets because they have a much higher propensity to call internationally. The overall price per minute charged to customers is much higher on international traffic versus domestic traffic, allowing Cirus to achieve higher revenues on lower calling volumes. This enables the most effective utilization of our existing switching and networking facilities. The greater gross margins for this retail traffic are estimated at 30-40% versus 3-7% on wholesale traffic.

Major Carriers are often unwilling to service the ethnic and small business segment due to cultural and language barriers, leaving carriers like Cirus to penetrate this market, which is estimated to represent as much as $5 billion in total annual telecommunications expenditures. Currently the ethnic business market is primarily served by smaller telecommunications providers who often lack the financial and technical resources to compete with Cirus.

Cirus also owns and operates five "Cirus Talk" multi-service telecom centers in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Florida. These calling cafes provide direct international dialing, phone card sales and money transmission services to domestic and international locations.

Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 and comments in this press release are made pursuant to safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Securities Exchange Act of 1934. Such statements relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
, among other things, the prospects for the company to complete the transaction and enhance operating results, are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the Company from time to time with the Securities and Exchange Commission in the future.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 2001
Words:439
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