Cirrus Recognition licenses data mining technology to NeoVista Software in multi-million dollar transaction; New technology provides large database users with tool for valuable analyses of multi-dimensional data assets; Automates discovery of information buried in databases that can be used to significantly increased profitability.BOSTON--(BUSINESS WIRE)--June 6, 1996--Cirrus Recognition, a leader in pattern recognition technology, today announced that it has licensed its proprietary data mining technology to NeoVista Software for use in their data mining products. The license grants NeoVista the right to embed CirrusNet(TM) technology in its Decision Series(TM) product line. The Cirrus technology will be modified and re-marketed by NeoVista Software as DecisionNet(TM). The agreement culminates a nine-month co-development program during which DecisionNet(TM) was validated on live data and real business problems at key national accounts including leading retailers and health care organizations. DecisionNet(TM) was able to discover and exploit complex patterns in data warehouses and VLDBs (very large databases) that normally remain undiscovered through conventional statistical means. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. David Blundin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. if Cirrus, "The new technology gives corporations with data warehouses a needed tool to perform analyses of data assets that are extremely large. Some of these databases are over three terabytes in size. The technology is used for pattern searching and scoring of customer or transactional data. The benefit is automated discovery of profitable information buried in a sea of data. It uses a non-linear approach In approach and landing systems, a final approach in which the nominal flight path is not a straight line. to bottom-up data mining and is complementary to existing top-down data mining techniques such as OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. . The incremental value of these beta sites will gain from their data resources with DecisionNet(TM) will amount to tens of millions of dollars in 1996." CirrusNet Technology CirrusNet is a proprietary HIDRA(TM)-based pattern recognition technology that is functionally similar to a neural network neural network or neural computing, computer architecture modeled upon the human brain's interconnected system of neurons. Neural networks imitate the brain's ability to sort out patterns and learn from trial and error, discerning and extracting although substantially improved in performance in large data or sparse data environments. The technology has distinguished itself for its ability to address databases on the scale of a terabyte or more, without many of the technical drawbacks of conventional neural networks, including overtraining overtraining training horses or dogs too hard so that they lose spirit. overtraining Sports medicine A general term for any practice of, or training for, a particular sport which is in excess of that necessary to participate in the sport , which and memorization. Blundin added that, "CirrusNet, due to its data volume scalability, is especially well suited to customer scoring applications where a large amount of data, such as Internet click-stream data or transaction history, is linked to a unique customer." NeoVista Software Inc. (formerly MasPar Computer Corp.) develops data mining solutions for corporate data warehouses and VLDBs. NeoVista is headquartered in Cupertino, Calif. Headquartered near Boston. Mass., Cirrus Recognition develops pattern recognition solutions bases on its proprietary CirrusNet(TM) technology. Customers span a variety of industries including target marketing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , OCR OCR in full optical character recognition Scanning and comparison technique intended to identify printed text or numerical data. It avoids the need to retype already printed material for data entry. , imaging and Internet services markets. CONTACT: Cirrus Recognition Systems Michael H. Blundin, 617/942-7663 mblundin@cirrusrec.com or Steven Swartz Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Steven Swartz, 617/245-8890 Compuserve: 73621,1723 |
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